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Advanced Social Media Marketing Masterclasses

Supercharge your social media with the best practitioners in the business

The Masterclasses

Advanced Facebook Marketing Masterclass

Advanced YouTube and Video Marketing, Twitter, Instagram, Pinterest, Google+ and Snapchat Masterclass

Overview

Are you struggling with reach and engagement on social media? Do you suspect you may not be using Facebook, YouTube, Twitter, Google+ and Instagram to their full potential? Would you like to learn which of these platforms (and others) are the best for your business?

Supercharge your social media with our range of Masterclasses delivered by world-class practitioners from marketing consultancy The Digiterati.

The Digiterati deliver these Masterclasses as public training days in various UK locations, and as online webinars for those unable to attend in person.

You can pick and mix from the live events or online sessions and the more you book together the lower the price.

Each Masterclass is packed with the latest essential tricks and tips and you will be able to watch the webinars over and over again so you can put your learning into action.

Next Course Dates

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What You’ll Learn

Advanced Facebook Marketing Masterclass (Full Day)

Here’s what you’ll learn

  • Content marketing – why content is key to your success
  • A ton of Facebook content ideas
  • The state of Facebook today – in an oversaturated newsfeed what you need to know to get ahead
  • Getting the basics right – over 90% of people attending our seminars make changes based on these recommendations
  • Fans – growing numbers, engagement and data capture for email marketing
  • Facebook Advertising and Power Editor
  • EdgeRank – why most fans don’t see a thing you post and what to do about it
  • Analytics – why you shouldn’t rely solely on the Insights dashboard
  • Stop wasting money on Facebook ads: how to get the most from your budget

Advanced YouTube and Video Marketing, Twitter, Instagram, Pinterest, Google+ and Snapchat Masterclass (Full Day)

Here’s what you’ll learn

  • A deep-dive into YouTube and why video marketing is essential for businesses
  • Tricks and tips to optimise your YouTube content for maximum results, plus the best ways to use YouTube ads to reach your audience
  • Vine – the perfect video platform for brands on a budget. How to distribute Vine across other platforms
  • Optimisation of your Twitter profile
  • Integrating Twitter cards
  • Creating a Twitter lead generation card
  • Advertising tricks and tips
  • Twitter Analytics
  • Building a valuable follower-base
  • Instagram – using Instagram as a marketing tool
  • Pinterest – boosting your SEO with Pinterest, optimisation with Rich Pins and how to crack distribution
  • Google+ – is it for your brand? Plus the four things you should do on G+ right now
  • Snapchat – a viable marketing platform? What are the key opportunities?
  • Plus, a wealth of examples from brands getting all these platforms right

Who Should Attend?

The Masterclasses are designed for people directly or indirectly involved with their business’ social media marketing and who are looking to improve their results.

Previous attendees have included:

It would be beneficial for delegates to bring a Wi-Fi enabled laptop or tablet so they can follow live demonstrations and practical sessions.

Trainers

About The Digiterati Training & Consultancy

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Relentless Pursuit of Digital Excellence

The Digiterati is a collective of leading digital marketing experts whose mission is to make the benefits of digital accessible to all businesses regardless of size or market. We are committed to sharing our knowledge with clients through class-leading, actionable digital training and consultancy services.

Every business is on a digital journey with varying needs and challenges. Our team of senior marketing practitioners – with extensive backgrounds at world-leading brands and agencies, SMEs and startups – design training that delivers value at every level, building and strengthening your team’s digital capability across a range of digital marketing disciplines.

The Digiterati training and consultancy services give businesses the confidence and skills to become digitally empowered – enabling them to do it for themselves – to create better, longer and more profitable relationships with their customers.

For additional information visit us at www.the-digiterati.com where we share our insight and lots of practical tips.

Next Course Dates

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What is Included

Public Training Days

Online Webinars

Optional Resources

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Advanced Facebook Marketing Toolkit – £29

  • The Digiterati Social Media ChecklistA step-by-step guide to help you develop a social strategy, setup and optimise your Facebook presence, and form a content plan to grow a following and drive results.
  • The Definitive Facebook Image Sizes Cheat-SheetWant to know the latest mobile news feed image size? Or how many characters you can use on a Page Like ad? Or how one ad surfaces in different placements? This extensive worksheet has them all in one place.
  • Facebook Ad Targeting Reference GuideTwo handy infographics on all the Facebook targeting options available + infographic on the options for ad bid types
  • The Facebook Ads Guide15 pages detailing all the different ad types, character limits and image specifications
  • Integrated Ad Campaign Case Study
  • A how-to guide for using UTM tracking codes in Excel
  • Tools, Apps and ServicesA handy reference list of all the tools, techniques and services covered during the webinars that can save you time

YouTube and Video Marketing, Twitter, Instagram, Pinterest, Google+ and Snapchat Marketing Toolkit – £29

  • The Digiterati Social Media ChecklistA step-by-step guide to help you develop a social strategy, setup and optimise your social presences, and form a content plan to grow a following and drive results.
  • How-to guides with instructions on how to implement the advanced techniques you learn on the training dayHow to add Twitter Cards to your website + how to create a Lead Generation card to capture email addresses + how to add Annotations to YouTube videos
  • 100 page YouTube guide for brandsA detailed guide that explains the types of video content you should be using and how to get the most out of your YouTube channel.
  • The Definitive Social Media Image Sizes Cheat-SheetWant to know the latest Twitter header image size? Or the best channel cover image size to use for YouTube users on iPad? This extensive worksheet has them all in one place.
  • Tools, Apps and ServicesA handy reference list of all the tools, apps and services covered during the webinars that can save you time.

Testimonials

Next Course Dates

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Register for future dates

Questions?

If you have questions about this training or any of our other training products please email us qualifications@mmclearning.com