Are you struggling with reach and engagement on social media? Do you suspect you may not be using Facebook, YouTube, Twitter, Google+ and Instagram to their full potential? Would you like to learn which of these platforms (and others) are the best for your business?
Supercharge your social media with our range of Masterclasses delivered by world-class practitioners from marketing consultancy The Digiterati.
The Digiterati deliver these Masterclasses as public training days in various UK locations, and as online webinars for those unable to attend in person.
You can pick and mix from the live events or online sessions and the more you book together the lower the price.
Each Masterclass is packed with the latest essential tricks and tips and you will be able to watch the webinars over and over again so you can put your learning into action.
The Masterclasses are designed for people directly or indirectly involved with their business’ social media marketing and who are looking to improve their results.
Previous attendees have included:
marketers, community managers, PR professionals, account planners and publishers
Small Business Owners
who are familiar with social media channels
who understand use of social media tools
Entrepreneurs and Business Start-ups
who have ability to learn fast
wanting to gain advanced insights into social media marketing
It would be beneficial for delegates to bring a Wi-Fi enabled laptop or tablet so they can follow live demonstrations and practical sessions.
Marie PageMarie Page is a senior consultant and trainer at The Digiterati, a team of experienced senior marketing practitioners with backgrounds in world-leading brands, agencies and technology startups.Marie has 15 years experience teaching in a wide variety of situations: postgraduate university courses, in-company training and mentoring, international conferences and also training for professional organisations including The Chartered Institute of Marketing where she has also worked as an digital marketing examiner.She’s also had many years experience on both client and agency side in social media marketing, runs an award winning ecommerce company and manages one of the most engaged Facebook Pages in the UK.Marie is the author of the Smart Insights book “Smarter Guide to Facebook Marketing” edited by Dr Dave Chaffey, now in its third edition.
Carlton JefferisCarlton Jefferis is a senior consultant and trainer at The Digiterati, a team of experienced senior marketing practitioners with backgrounds in world-leading brands, agencies and technology startups.Carlton has over 20 years experience working on pioneering Internet and digital marketing projects for a wide range of clients including Sony, AOL, Manchester United FC, Nationwide Building Society, AT&T, Autographer and a large number of start-up tech businesses.He advises clients of The Digiterati on commercial and sales strategy, digital marketing strategy, ecommerce and product development. As a skilled, active social media practitioner he delivers public training and bespoke in-house courses on social media marketing, digital strategy and digital transformation. He also blogs for leading global digital marketing publisher, Smart Insights.
About The Digiterati Training & Consultancy
Relentless Pursuit of Digital Excellence™
The Digiterati is a collective of leading digital marketing experts whose mission is to make the benefits of digital accessible to all businesses regardless of size or market. We are committed to sharing our knowledge with clients through class-leading, actionable digital training and consultancy services.
Every business is on a digital journey with varying needs and challenges. Our team of senior marketing practitioners – with extensive backgrounds at world-leading brands and agencies, SMEs and startups – design training that delivers value at every level, building and strengthening your team’s digital capability across a range of digital marketing disciplines.
The Digiterati training and consultancy services give businesses the confidence and skills to become digitally empowered – enabling them to do it for themselves – to create better, longer and more profitable relationships with their customers.
For additional information visit us at www.the-digiterati.com where we share our insight and lots of practical tips.
Attendance certificate, eligible for 6 hours of CPD
A light buffet lunch
A digital copy of the Masterclass course slides (normally over 250 slides per day)
Access to an audio recording of the masterclass
Access to a recent webinar recording of a similar session
Online webinar course
Attendance certificate, eligible for 2 or 3 hours of CPD
Access to a recording of the masterclass(es) for one month
Advanced Facebook Marketing Toolkit – £29
The Digiterati Social Media ChecklistA step-by-step guide to help you develop a social strategy, setup and optimise your Facebook presence, and form a content plan to grow a following and drive results.
The Definitive Facebook Image Sizes Cheat-SheetWant to know the latest mobile news feed image size? Or how many characters you can use on a Page Like ad? Or how one ad surfaces in different placements? This extensive worksheet has them all in one place.
Facebook Ad Targeting Reference GuideTwo handy infographics on all the Facebook targeting options available + infographic on the options for ad bid types
The Facebook Ads Guide15 pages detailing all the different ad types, character limits and image specifications
Integrated Ad Campaign Case Study
A how-to guide for using UTM tracking codes in Excel
Tools, Apps and ServicesA handy reference list of all the tools, techniques and services covered during the webinars that can save you time
YouTube and Video Marketing, Twitter, Instagram, Pinterest, Google+ and Snapchat Marketing Toolkit – £29
The Digiterati Social Media ChecklistA step-by-step guide to help you develop a social strategy, setup and optimise your social presences, and form a content plan to grow a following and drive results.
How-to guides with instructions on how to implement the advanced techniques you learn on the training dayHow to add Twitter Cards to your website + how to create a Lead Generation card to capture email addresses + how to add Annotations to YouTube videos
100 page YouTube guide for brandsA detailed guide that explains the types of video content you should be using and how to get the most out of your YouTube channel.
The Definitive Social Media Image Sizes Cheat-SheetWant to know the latest Twitter header image size? Or the best channel cover image size to use for YouTube users on iPad? This extensive worksheet has them all in one place.
Tools, Apps and ServicesA handy reference list of all the tools, apps and services covered during the webinars that can save you time.
Dave Chaffey, Smart Insights
“Today, all businesses want to use social media to boost awareness of their business and service in a positive way. The theory is compelling, but to know what works in practice you have to ‘get your hands dirty’ and manage social media on a daily basis. This is why I recommend Marie Page and Carlton Jefferis for training businesses on social media and content marketing. From working with them on several training projects I know they have used all the techniques and tools that matter, so know what works and what doesn’t and so can show using examples what will work for other businesses too.”
Amy Parkinson, Brand Executive
“This is a brilliant course presented by extremely knowledgeable staff. A lot of information but all very interesting with plenty of idea for practical application.”
Sarah Lundy, Digital Strategist, Work House Marketing
“This course is delivered by experts. Real experts. Those who have been there, are there and will be there. It’s real, fast-paced and intense. I’ve gone away with gems of knowledge that will make a real difference to our clients.”
Jess Gough, First 10 Brand and Content Marketing Agency
“Marie’s training session was really useful. I’ve certainly come away with a few more tricks up my sleeve!”
Tim Lawrenson, Design Manager, Evolution Power Tools
“A must attend for any social media/digital marketing manager In comparison with other social media training – this is the best by far”
Anwen Wyn, Web Marketing Officer, Bangor University
“The training was very in-depth and informative. I have been inspired to try all kinds of new ideas on our social media profiles and platforms.”
Sophie Miskin, First 10
“Very inspiring to spend the day with someone who understands Facebook in such depth.”
Stephen McClelland, Principal, Personal Media Press
“Marie is an expert on the subject. It’s as simple as that. Learning her expertise in Facebook and social media for practical purposes is an extremely wise investment.”
John Wood, PR Intern
“Highly recommended. Very informative. I didn’t have much prior knowledge on social media I learned loads and never once felt excluded when talking through advanced methods of social marketing.”
Chris White, Content and Outreach Strategist, Firecast
“A really informative session filled with tops and insights into an ever-changing industry.”
Louise Austin, Clear - Consultant, Trainer & Speaker
“Excellent training from Marie who shared her great depth of knowledge based on practical experience in an easy-to-follow style.”