Eight Benefits of Starting Your Chartered Institute of Marketing Course with MMC Learning in Summer (2022)

Marketing Director Rene Power – himself an MMC Learning student in 2009/2010 – has a unique perspective on why summer 2022 is offering aspiring marketers like you a unique opportunity to shape your career and future.

Are you one of those people who puts decisions about career and personal development off in the summer?

You might already have decided to put off any plans to add a qualification to your CV until September or October because that’s when the academic year routinely kickstarts again.

You won’t be alone.

But the summer of 2022 offers ambitious individuals tangible opportunities to give your career and professional prospects a significant boost.

Of course, you’d expect us to say that working towards a recognised marketing qualification is a brilliant thing to do at any time of the year, regardless of the level you’re currently operating at.

The combination of deeper strategic understanding and real-time and real-life workplace application a CIM course of study provides thousands of our graduates with immediate confidence in their role.

But this summer, more than any other, is presenting specific benefits in starting your CIM qualification journey with our June and August intakes.

If you’re on the fence about joining us to supercharge your marketing career, give this blog post a read.

1. You’re not likely to be going on holiday this year

There was a time even in early Spring when summer holidays looked extremely likely. But we’ve since seen mass cancellations from airlines and holiday companies unable to service the high demand because recruitment to pre-pandemic levels hasn’t been achieved.

We’ve also seen extraordinary cost of living rises with petrol tipping £2 a litre, food bills rising over 10% and domestic energy bills doubling.

Set against this backdrop, it might be the best time to invest in your long term career so you’ll actually be more valuable and earn more money as a result.

2. Future proof yourself now

The pandemic had a brutal impact on marketing jobs and whilst there are now lots more roles availables now, organisations facing challenging trading conditions as a result of rising costs, struggles with raw materials supply and declining new business may look again at the employee levels.

We coined the concept of the Pivotal Marketer before the pandemic but it has come into sharp focus more recently because of the need to be seen to be constantly adding value to the organisation.

Having confidence in the decisions you’re making because they are rooted in best practice is instrumental to this.

3. Get a head start on your competition

Depending on what your long-term goals might be (promotion, finding a new role or working for yourself) committing to join our June or August cohorts means you’ll get anything upto 12 weeks head start on students electing to start in September and October. That’s practically your first module of three done.

4. Finish earlier and get qualified sooner

From a timeline perspective, starting earlier means you’ll finish earlier.

With CIM exam boards meeting every quarter, starting in June means you hit a Spring exam board, August means you’ll hit the July 2023 exam board so you’ll secure your CIM qualification by this time next year.

5. Access and use the content in your role now

Your organisation may still be planning annual plans and budgets, even if the campaigning has had to adapt to a more fluid operational environment. Your organisation might even still be early in returning people to work, continuing working remotely so being the person who can put forward credible marketing and digital transformation plans to help invigorate performance is a huge opportunity.

Many organisations still run annual planning between September and November so just think how starting in June or August gives you access to content that could help you confidently put new plans in place. In fact, many students start a course with the need to improve strategic thinking; summer could be the most important time of year to do this.

6. Advance promotion / salary discussions

Use your commitment to returning to studying for a professional qualification in your review cycle, aligning it tightly with the role you’re aspiring to and how completing the course will fill the gaps in your knowledge.

It might be your organisation looks favourably on you taking on the course to look at ways of introducing aspects of the next level role, and salary, to your current remit.

Again showing commitment, in the right organisation, elicits more commitment to you in return

8. Start your own business

The pandemic saw a seismic shift in the workplace. And uncertainty is likely to continue because of external factors. Although opportunities in the marketing arena are rising once again, competition for better roles is very high.

Added to that, more career marketers have realised they can make a living specialising in an aspect of marketing, providing a professional outsourced service to corporate clients. The credibility of studying towards, or holding a professional marketing qualification, is guaranteed to open doors and start conversations.

You join a marketing elite who have demonstrated a commitment to best practice and having gone through the process, you’ll be perfectly placed to apply these principles to work you do with your own clients.
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Starting a course of study in the summer is also known to reduce stress and anxiety, with the notion of summer school playing into a mindset of both getting ahead and playing catch up depending on where you as a learner is at.

You might even owe it to your future self to do it now.

Want to find out more about enrolling in June and August and making the most of your summer?

Request course brochures HERE

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