Is a Marketing Degree worth it?

A marketing degree can certainly be worth it, depending on your career goals, the type of marketing roles you’re interested in, and the industries you want to work in. 

Here are some reasons why a marketing degree can be valuable:

Comprehensive education:

A marketing degree provides a strong foundation in marketing principles, concepts, and strategies. You’ll learn about a wide range of topics, including consumer behavior, market research, advertising, digital marketing, and branding.

Career versatility:


Marketing is a broad field with many different roles and industries. A marketing degree can open doors to opportunities in various sectors, such as retail, technology, healthcare, entertainment, and nonprofit organizations.

Increased earning potential:

A marketing degree can lead to higher-paying jobs compared to those without a degree. Employers often value candidates with formal education and are willing to pay more for their expertise.

Networking opportunities:

Pursuing a marketing degree can help you build a network of professionals and peers in the marketing field, which can be beneficial when seeking job opportunities or advancing your career.

Higher-level positions:

A marketing degree can be a prerequisite for management or executive roles within marketing departments or agencies. A Bachelor’s or Master’s degree in marketing can help you qualify for positions with greater responsibility and leadership potential.

However, there are some other factors to consider before deciding if a marketing degree is worth it for you:


Pursuing a degree can be expensive, so you’ll need to weigh the cost of tuition and other expenses against the potential return on investment in terms of career advancement and salary.

Time commitment:

Earning a degree requires a significant time commitment, which can be challenging if you’re working full-time or have other obligations.

Alternative options:

If you’re considering a career in marketing, there are alternative pathways to a traditional marketing degree that can help you to learn about marketing and gain relevant experience, such as online courses, certifications, internships, and entry-level jobs. These options can be more affordable and flexible than pursuing a degree and allow you to develop more practical skills relevant to the industry.

MMC Learning provides a variety of online marketing qualifications accredited by the Chartered Institute of Marketing (CIM) and the Digital Marketing Institute (DMI).

Studying 100% online can be much more affordable than in person courses as it removes the overhead costs of running the building and physical materials needed for face to face teaching.

Our CIM and DMI qualifications can be a much better study solution if you’re a professional already working in marketing and looking to study part-time while you work. Our online courses can be studied easily, anytime, anywhere and with a much more flexible time commitment of around 4 hours a week.

Another advantage of CIM and DMI courses is that they can be completed in a much shorter timeframe than a three year marketing degree. CIM diplomas can be completed in around 6-12 months depending on how much time you dedicate to studying each week. DMI courses can be completed in as little as 8-10 weeks making them a much better study solution if you’re looking to get qualified quickly.

Some of the best CIM and DMI courses include:

CIM Certificate in Professional Marketing:

Aimed at those who are relative newcomers to the marketing world, looking to enhance their skills and build their CV, this online qualification offers a solid foundation in marketing principles and strategies.

More details HERE.

CIM Certificate in Professional Digital Marketing:

This comprehensive course focuses on digital marketing techniques and trends, providing you with the skills necessary to excel in the digital marketing landscape.

More details HERE.

CIM Diploma in Professional Marketing:

Designed for those seeking to advance their strategic marketing skills, this online diploma can be completed in 6-12 months, offering a more time-efficient alternative to a traditional degree.

More details HERE.

CIM Diploma in Professional Digital Marketing:

This online diploma equips you with advanced digital marketing skills and can be completed much quicker than a traditional degree, allowing you to specialize in digital marketing without the long-term commitment.

More details HERE.

DMI Certified Digital Marketing Professional:

This online certification covers a range of digital marketing topics and can be completed in as little as 8-10 weeks, offering a fast-track alternative to a marketing degree.

More details HERE.

DMI Certified Search Marketing Specialist:

This online certification focuses on search engine marketing and optimization techniques, providing you with specialized skills in a growing area of digital marketing.

More details HERE.

DMI Certified Social Media Marketing Specialist:

This online certification offers expertise in social media marketing, allowing you to develop and execute effective social media strategies.

More details HERE.

DMI Certified Digital Marketing Strategist:

This online qualification provides you with the skills to create comprehensive digital marketing strategies, positioning you as an expert in the field.

More details HERE.

By choosing MMC Learning’s online marketing qualifications, you’ll benefit from a flexible, cost-effective alternative to a traditional marketing degree. These courses enable you to gain practical skills and industry-recognized certifications while balancing your professional and personal commitments.

In Summary:

A marketing degree can be worth it if it aligns with your career goals and you’re willing to invest the time and resources required. Consider your unique situation, the specific roles you’re targeting, and whether a marketing degree is the best way for you to achieve your objectives.

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