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What has MMC Learning’s 20+ year partnership with world leading qualifications provider, the Chartered Institute of Marketing brought to professional marketing and management?

MMC Learning has spent over two decades educating many thousands of marketers, significantly improving the marketing practice in thousands of organisations and elevating the best practice of marketing in the UK and abroad.

In that time, MMC also pioneered the first Digital Marketing qualification in partnership with Chartered Institute of Marketing back in 2002 and has continually innovated to improve the learning experience.

What have we learned and observed during twenty years working in partnership with the Chartered Institute of Marketing (CIM)?

Find out more below.

Who is the Chartered Institute of Marketing?

The Chartered Institute of Marketing (CIM) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. CIM offers 130 study centres in 36 countries, and exam centres in 132 countries.

CIM offers training courses and professional qualifications, from foundation to postgraduate or master’s degree level (EQF Level 7). In 1992, the EU declared CIM’s flagship qualification as the “preferred professional marketing qualification through member states”.

What are the benefits of studying a Chartered Institute of Marketing Qualification?

There are many benefits to the aspiring and practicing marketer and their organisation when considering a CIM course of study.

  1. CIM qualifications are the most requested marketing qualifications by employers and in marketing job specifications.
  2. IM Students themselves recognise the value of CIM qualifications. Over 75% of CIM graduates would strongly recommend a CIM qualification to another marketer.(CIM Alumni Survey).
  3. 35% of marketing leaders have a CIM qualification – the most common after a university degree (46%). (Hays).
  4. According to the CIM’s own Marketing Rewards Survey (which is published annually by leading pay and benefits consultancy Croner) the average Chartered Institute Marketing member earns around 10% more than a non-qualified member over the course of their career.
  5. With over 12,500 student members in 118 countries, CIM qualifications are recognised around the