What does studying for a Chartered Institute of Marketing qualification cost and why?

When you are looking at marketing courses and qualifications, there is lots of choice.

We know Chartered Institute of Marketing (CIM) qualifications can be more expensive than other types of marketing education. But there are some very good reasons for this.

In this post, we outline why CIM qualifications cost what they cost and how accredited centres like MMC Learning offer additional value and charge accordingly.

If you’re currently reviewing your options, this post will help.

What does studying for a CIM qualification cost?

Obtaining a Certificate or Diploma in either Marketing or Digital Marketing with the CIM means completing three modules of study and relevant assessments and examinations.

All in, the individual module Awards through MMC Learning start from £597 with the full Certificate available from £2,387, and Diploma level qualifications from £2,487.

Providers can be a little secretive about their pricing. Remember the prices above are comprehensive and include everything you will need to complete the qualification:

  • Chartered Institute of Marketing
    • Membership and assessment fees
    • Access to MyCIM.
  • MMC tuition fees
    • A comprehensive set of learning resources and downloads including a huge directory of bespoke video content unique to MMC Learning
    • Through course pastoral support and feedback on draft assignments
    • Expert Tutor support, delivered one-to-one where necessary
    • Live Q&A/clinic sessions with guest expert speakers from industry.

Let’s unpack this below.

What is the return on investing in a CIM qualification with MMC Learning?

CIM qualifications have been developed over several decades to offer the best strategic and tactical education in marketing best practices.

They demonstrate a candidate’s commitment to operating at the highest level and to the most exacting standards because of the very specific way students’ work and examinations are assessed and graded.

CIM qualifications are also consistently the most requested marketing qualification on job specifications.

This means CIM students routinely see promotions within their current company, are more confident in applying for and securing higher-level positions in other organisations, or open up a completely new direction in their marketing career and offer tremendous value in all they do to their organisation.

But how do we do it? Here’s four things we think that make MMC Learning different when it comes to studying for CIM qualifications.

1. Accredited study centres like MMC Learning have been delivering marketing qualifications for decades

When shopping for a product or service, we as buyers usually look for credibility and a proven track record.

Over 20 years, we’ve innovated to create the best CIM learning experience, from creating our own material to deliver the core CIM syllabus, the learning platform we’ve developed to deliver the best experience, to the extra expert sessions we build into it.

And that means thousands of students have taken and passed CIM courses with MMC Learning since 2001 and we recently received our best ever pass rates.

Be sure to consider the length of time the learning provider has been in business and if they can demonstrate a quality learning experience based on high professional standards.

2. The quality of learning materials from MMC Learning demonstrates we take the learning experience seriously

It is incredibly important, especially when it comes to online learning, that there is a richness and diversity to the learning material.

At MMC Learning we recognised many years ago and have invested significantly in interactive, multi-camera video content, transcripts, appealing slide material and workbooks that facilitate a more meaningful learning experience.

We know that any course content needs to be engaging if it’s going to be useful and have worked hard to create learning materials that look great and are fit for purpose.

3. The level of tuition (and experience being shared) enriches the learning experience

Courses and qualifications that have very experienced instructors producing the learning materials and delivering the classes are always more likely to be more expensive because they are going to be more valuable.

Our tutors and expert speakers are working in marketing & management roles every day and are not just academics detached from the real world. Some even serve as examiners which gives them an even broader perspective on the market.

In helping thousands of students secure CIM qualifications, we’ve recognised we’re not just selling a course, we’re delivering career and potentially life transformation.

4. We’re serious when we talk about our unrivalled support to complete your marketing qualification and get the best possible grade

The team at MMC Learning has been working together for ten years or more. That is an awful lot of cohorts and a lot of individual students to support through their study.

We’ve recognised that some people need much more support than others. Some might be coming straight from undergraduate study, others may not have studied for twenty years or more. Some may be in between roles or returning to the workplace.

What this means as a provider is being open to giving the support needed in ways people request it.

All students are placed in cohort groups and additionally have a 1-1 contact on the team as well as their tutor who can be contacted via Slack community, messaging, phone or email. And we work hard to reply as quickly as we can.

Summary

CIM qualifications aren’t for everyone.

But if you are genuinely interested in learning how to think strategically, to differentiate an organisation, and then apply that to implementing sound marketing best practice that aids your organisation and your future prospects, they are really second to none.

Studying with MMC Learning, a leading accredited CIM partner, who has built robust learning experiences with unique content and exceptional pass rates, will give you the very best chance to achieve your goals.

Book a Discovery Call Today.

Further reading

Rene Power

MMC Learning’s Director of Marketing, Rene is passionate about making marketing more accessible and has an interest in businesses in the industrial and professional services sectors. Among his responsibilities as a member of the MMC Learning team are designing and delivering the company’s own marketing activities, and assisting clients with their team training.