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What qualifications do you need for marketing?

The good news is you don’t necessarily need any formal qualifications to persue a career in marketing. Anyone with the drive and skills can make the transition into marketing. 

Marketing employers will look for skills including:

  • excellent written and verbal communication skills
  • initiative
  • An eye for detail
  • knowledge of social media production and communication
  • management skills
  • people skills
  • Basic IT skills

Can anyone be a marketer?

Yes, anyone can be a marketer! Some of the world’s best marketers began from scratch with limited formal qualifications. It’s possible to work your way up to a paid marketing role through activities like: 

  • creating a blog
  • setting up your own website
  • networking with marketing influencers or high profile companies through social media channels
  • Reaching out to organisations and gaining unpaid experience

Can I do marketing without a degree?

You can definitely do marketing without a degree. However, it goes without saying that having a degree or other qualification in marketing or a related subject or indeed having been educated to degree level in any subject, will probably make your journey getting in to the marketing industry easier.

What subject do I need to study for marketing?

Other than perhaps, well, marketing… there’s no particular subject you need to have studied for a marketing career. Marketing roles can be suited to graduates of all subjects, particularly graduates of relevant courses that develop some of the skills that are essential for a career in marketing including:

  • advertising
  • business and management
  • psychology
  • humanities
  • m