Why do some courses and qualifications cost more than others?

What makes a course more expensive or less expensive than a similar course?

When you are looking for a course or a qualification, you may be faced with a bewildering array of options.

There are a huge range of qualifications available now, some free, most coming with a fee and there can be a huge disparity.

Price can be a significant factor for many learners – whether they are funding the course themselves or if it is being subsidised by an employer. But price can be a hugely confusing aspect of comparing different course options.

So in this post, we wanted to lay out some ground rules to help you evaluate different course options and ensure you compare and contrast different options in a way to help make an informed choice.

And for the purposes of this post we’re assuming you’ve already made the decision to go down a qualification based route rather than a non-accredited, qualification free course of study.

Consider these EIGHT questions when evaluating learning course providers and you’ll be far more likely to make the right decision for you.


There are disparities in the pricing of marketing course support, especially when it comes to accessing professional CIM qualifications from accredited UK study centres.

Assessing the quality of the provider in terms of their honesty around pricing, how they deliver, the quality of their materials, access to tutors and course leaders and all-round presentation will enable you to understand who is worthy of your investment.

Heed the words of John Ruskin from 150 years ago:

“It’s unwise to pay too much, but it’s worse to pay too little. When you pay too much, you lose a little money – that’s all. When you pay too little, you sometimes lose everything, because the thing you bought was incapable of doing the thing it was bought to do”.