The CIM Marketing Leadership Programme

This is the new Postgraduate level qualification that takes over the current CIM Postgraduate Diploma in Marketing.  Designed to help you succeed in Marketing leadership roles in any industry.

 

The Marketing Leadership Programme is a qualification designed to provide the platform senior marketers need to drive meaningful change and business growth. It focuses on areas identified by the business world as ‘must haves’ for senior marketers aspiring to become the leaders of the future. It also empowers individuals to tailor their learning around their own career development needs or the needs of their business.

>> Register to download the course guide, get one-to-one guidance & start FREE 14 day trial.

» For experienced, senior marketers aspiring to become the leaders of the future.

» Also suitable for consultants looking for professional recognition and status whether working in large organisations or as independent business owners.

Not for you? other options;

1. No previous marketing qualifications or new in a marketing role? View the Certificate in Marketing >>

2. Working in a Marketing operational role and want to expand your strategic knowledge? View the Diploma in Professional Marketing >>

3. Experienced Marketer and want to become a leader in Digital Marketing? Find out more about our MSc in Digital Marketing >>

This qualification is an 18 month part time course, delivered as blended learning. You should plan to spend around 6-8 hours per week + further time to prepare for your assessment.

There is some flexibility built into your schedule so you can work around urgent work priorities, holidays and important family events.

You are required to pass 3 modules on the Marketing Leadership Programme. Modules are assessed by work-based written assignments.

We have a team of experienced tutors who will provide the essential support and guidance you need through live/recorded webinars, face-to-face workshops, draft feedback and one-to-one support.

Accredited by the world’s largest institute of Marketing Professionals

This qualification is accredited by the Chartered Institute of Marketing (CIM) who is the leading international professional marketing body with some 41,000 members worldwide. First established in 1911, it has for over a century, defined the marketing professional standards that operate in the UK and is the global champion of best marketing practice.

What are the modules covered in the Marketing Leadership Programme?

Two mandatory modules

Module 1: Contemporary Challenges

– Dynamic marketing environment
– Develop creative thinking
– Create insight, vision and direction

Module 2: Leading Change

– Building the case for change
– Creating a change culture
– Implementing change

Choose one elective module

Module 3: Consultancy

– Building and developing client relationships
– Scoping the potential service
– Delivering the client outcome

Module 4: Managing Business Growth

– Dynamic for business growth
– Determining direction
– Building relationships

>> Register to download the course guide, get one-to-one guidance & start FREE 14 day trial.

How is the qualification delivered?

There are two aspects of study on the Marketing Leadership Programme – Online learning access to a range of engaging e-learning resources (videos, webinars, e-books), guiding you through the learning outcomes on the syllabus and expert tutor lead, face-to-face workshops taking place in Manchester, UK.

The learning package will give you:

  • Access to online video learning lessons & quick knowledge PDF downloads

  • Expert tutor sessions (Face-to-Face) with 4 one day workshops in Manchester, UK

  • Expert tutor support (Online) – watch webinars helping you to understand the assignment brief

  • Expert tutor feedback – submit your outline plan and draft work for each assessment for feedback to make sure you are going in the right direction

  • One-to-one support – we have a dedicated team supporting our qualifications so you will get quick responses to your questions throughout the course
  • Bonus: Access Smart Insights premium learning content – PDF best practice guides, video lessons from UK’s leading author in Digital Marketing, Dave Chaffey
  • Bonus: Access over 200 video seminars from keynote industry leaders giving you real world insights providing you with latest thinking to plan for the future
  • Bonus: Practical insights webinars, masterclasses & templates delivered by practioners-consultants going hands on, very useful if you are involved in launching marketing campaigns

Where is this qualification going to take me if I study with MMC Learning?

A powerful accreditation

MMC is a leading accredited study centre for the Chartered Institute of Marketing (CIM) which means you will get an official, recognised qualification from the CIM when you pass – giving you the ultimate career and employer credibility.

Join lots of professionals who have already graduated

Lots of marketing professionals, managers and directors have been able to take their new knowledge to progress onto new roles, gain new contracts and re-think how existing business can be done better.

Successful completion of this marketing qualification will establish the knowledge, skills and understanding to be able to succeed in a Marketing leadership role.

Taking you much further

At MMC, we have gone much further than providing you with a qualification – we are bringing 10 times more learning content and insights from UK experts and industry leaders to give you the knowledge to influence and make a real impact in your sector.

This will give you the confidence and transferable skills to walk into any marketing role with a solid platform to enable success.

Find out more on why you should choose MMC as your learning provider?

>> Register to download the course guide, get one-to-one guidance & start FREE 14 day trial.

What is the cost & funding options for the Marketing Leadership Programme?

There are two parts to the cost of the Marketing Leadership Programme:

MMC course fees

Course/tuition fees payable to MMC Learning which provides you with a comprehensive package of study materials, face-to-face workshops and online support (starting from £1,800 per module).

CIM membership/assessment fees

Fees payable to CIM (Chartered Institute of Marketing) include your annual membership fee, and the cost of assessments.

>> Register to download the course guide, get one-to-one guidance & start FREE 14 day trial.

What our students say

Wendy Hughes, Marketing and Communications Professional

‘I just wanted to send you a quick note to let you and the team know how valuable I have found this week’s module on Search Marketing. It’s so relevant to what I do at work and it has been extremely enjoyable!’

Sarah Martin-Tyrrell, Marketing Executive

‘The online learning environment is absolutely great I cannot speak more highly of it! It suits my lifestyle perfectly and is great with the live course tutor. I think this is a invaluable learning tool, it’s just like being in a classroom (and on a Saturday morning learning feels much better in your slippers & a cup of tea.’

Rene Power, Business Development Director

‘There are a number of benefits to studying online…the ability and flexibility of studying in your own time, particularity if you have a very demanding job. One of the reasons I chose the course with MMC was because it was accredited by the CIM and also contributed hours towards continued professional development, allowing me to use it to become a chartered marketer. The impact of the course on my day-to-day work has been very significant…I needed to be able to talk more knowledgeably and credibly about digital marketing to my clients and to bring the confidence of my team up a level. I would really recommend the course at MMC Learning to anybody who wants to get a head start in digital marketing.’

Download syllabus & further information on costs

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We look forward to connecting with you!
MMC Learning Qualifications Team

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