“It was the start of their journey”
Everybody who graduated, it wasn’t the end of their journey. It was the start of their journey. They’ve all gone on to other things because of the MSc qualification. The cohort that I completed on the MSc was in 2013, and quite a number of people that finished with me I’m still very close to, and they’ve gone on to do some amazing things. Many of them have gone on to really take big steps forward in their digital careers. Some have moved on to CMO roles, others starting a digital training agency.
“I’m probably the black sheep”
Then there’s me, I’m probably the black sheep, that has used it to actually move into a different kind of marketing consultancy. In terms of my experience of the course, it was a real pivot for me, because my experience prior to completing the MSc was in traditional marketing. This qualification allowed me to build almost a new stream to my career around digital marketing training and digital content. I’m convinced I wouldn’t be in the content-marketing space if I hadn’t completed the MSc because it just wouldn’t have crossed my path. For me, the MSc was a life-changing experience in a really good way. If I hadn’t done it, goodness knows what I’d be doing now.