Knowledge Pathway

Access the relevant knowledge, masterclass lessons & success coaches that will help you break through to a higher level within the next 6 months.

Who is it for?

This is an alternative learning pathway to our getting qualified route.

Studying for a Marketing / Digital diploma may not be appropriate at this moment in time and you may be looking for ways to learn & apply your knowledge to hit some immediate goals.

  • Marketers & Entrepreneurs who want to become better Strategists.

  • Anyone who wants to break free from their 9-5 job to become a Freelance Digital Marketer.

  • Marketers who are fed up in their current role and want to transition into a different organisation or industry.

  • Freelancers, Agency Owners & Consultants who want to expand the provision of Digital/Marketing services.

  • Entrepreneurs who want to launch a new product or scale their revenue through Digital Marketing techniques.

  • Educators & Subject Matter Experts who want to generate revenue through the delivery of online education products.

  • Any Marketer who is on a lonely journey – overwhelmed and needs to access the relevant knowledge that will result in an immediate impact on the day-to-day role.

  • Marketing and Customer facing teams – bite-size, customised learning pathways and coaching to hit short-term goals.

What is the PIVOTAL Marketer Academy?

The PIVOTAL Marketer Academy is THE PLACE where Marketing Professionals, Entrepreneurs and Freelancers/Consultants can come to learn from thought leaders, experienced practitioners and access professional-level learning resources used by thousands of Marketers worldwide.

The role of Marketing has changed and now in free flow, continuous disruption. We’re living in exciting times with lots of new opportunities, but with so many opportunities come lots of difficulties. This means that you will need to become smarter and proactively position yourself to attract your dream projects, clients and employers.

So if you are a Marketer, Entrepreneur or Freelancer/Consultant, you have a deep purpose to become better at what you do with a BHAG (Big Hairy Audacious Goal)…the PIVOTAL Marketer Academy is your home, a strong foundation that will help you get there.


Marketers trained globally


Online Learning Videos


Topics Covered

Experienced Practitioners

Authors & Keynote Speakers

Global & Specialist Trainers

Some of the Topics Covered (more added every month)

Key information points

How is it delivered & how long does it take?

Access the online PIVOTAL Marketer Academy over a 12-month period – study at your own pace. The online resources are very comprehensive, covering over 60 specialist Marketing and Digital subjects with over 500 videos.

All candidates will receive a kick-start call to help tailor the learning experience and map the modules against personal and business goals – a key to success is to access the relevant learning and apply it to solve immediate business/marketing challenges.

We offer a unique money-back guarantee that no one else is prepared to offer – if you do not make significant progress towards reaching your goals, we will invest our time in helping you or give you a 100% refund.

How is the PMA delivered?

  • Online learning – 100% distance learning through an advanced learning platform built by MMC.  Access hundreds of high-quality video learning lessons and download quick reading, knowledge PDF documents.

  • Access over 60 specialist topics and join live webinar masterclasses

  • Success Coach – work with one of our coaches to customise your learning journey to meet your goals quicker

  • Access a network of professionals for advice

At MMC, we have gone much further than providing you with a qualification – we are bringing 10 times more learning content and insights from UK experts and industry leaders to give you the knowledge to influence and make a real impact in your sector.

This will give you confidence and transferable skills to walk into any marketing role with a solid platform to enable success.

  • Bonus: Access over 200 video seminars from keynote industry leaders giving you real-world insights providing you with the latest thinking to plan for the future
  • Bonus: Practical insights webinars, masterclasses & templates delivered by practitioners-consultants going hands-on, very useful if you are involved in launching marketing campaigns

What does it cost to access the PIVOTAL Marker Academy for 12 months?

12-month access is £1,987 or 12 payment of £167

How have previous candidates got a return on the above investment?

  • Avoid wasting money, discover cost-effective ways of implementing the right Digital channels
  • Growing revenue through a better understanding of acquisition, conversion and retention
  • Getting promoted within their current company
  • Applying for higher-level positions in other organisations
  • Finding a completely new career direction
  • Signing up more business or securing new clients

Will you be personally funding the qualification?
MMC want you to be successful in gaining your Marketing/Digital qualification.  Part of our service is to offer funding & support options so cost is no longer a barrier to your success. See the funding section and get in touch with us to explore options.

Enrol Today

14 days money back guarantee. No financial risk to you – if you find this course is not right for you, we will give you a 100% refund, no questions asked.

Are you paying for the qualification yourself?

We understand that this could be a big investment for some of you so we have developed ways to make it more affordable.

  • Payment plans
  • Learning credit vouchers
  • Scholarships
Register to explore payment options

Sign up now and you will receive

  • Knowledge & skills bank; become a “T-shaped” Marketer. Grow your skills and add more value to future employers.

  • Career planning workbook; gain clarity. If you don’t have a plan, you are planning to fail, so this a critical component of your journey ahead.

  • Tools and templates; get a head start in managing and organising clients.

  • Online specialist Masterclasses; added every month, led by experienced practitioners.

  • Live Q&A sessions; a chance to ask questions that you need to solve in the short-term.

  • Personal 1-to-1 discovery call – coaching style call to understand your current situation, help you unlock potential limitations and provide solutions based on our experience of educating thousands of Marketers.

Where are you right now?

  • Maybe you are overwhelmed with the complexity of Digital Marketing.

  • Do you have specific fears that are stopping you from progressing?

  • Are you working in a full-time role and feel tied down in a place where your skills are not valued?

  • Perhaps you are fed up of working fixed or long hours which are limiting the lifestyle you want?

  • Maybe you have already started the freelance/consulting journey and finding it a struggle to capture all the new Digital opportunities around you?

  • Maybe you have got to a point where progression to the next level is not clear and looks tough.

  • Perhaps you have had rejections for jobs/promotions or been made redundant.

Where could you be?

  • Imagine if you had the clarity and confidence to take the next steps towards breaking through to a higher  level – management, consultant, partner, director…

  • What would it mean, if you had 24/7 access to a comprehensive resource that will uncover everything you need know to become a brilliant Digital Marketing strategist.

  • Free yourself to work with different employers/clients and products that interest and inspire you.

  • Imagine if you could work on your own terms – time & money.

  • Invest time into your personal learning, personal growth and make an impact for the clients you work for.

  • Advancing your knowledge to a much higher level will make you a significant player in your company and the industry you operate in.

  • Discover things about yourself that will create new waves of creativity and energy.

Why take ACTION now?

  • We have been educating Marketers for over 20 years. We have never seen a time like this where Marketing has become PIVOTAL – it will determine the success or failure of many careers and businesses.

  • The majority of companies are behind with Digital Marketing. The gap is getting wider and there are massive opportunities being missed every day.

  • Employers are now spending more money on Freelancers/Consultants. Budget spend on outsourcing Marketing is set to grow in billions across the next 10 years.

  • There are companies who have grown their revenue by millions using just a handful of the right Digital Marketing techniques.

  • Having the right blend of “T-shaped” or “M-shaped” Marketing skills and becoming a better strategist will help you navigate successfully through the uncertain times ahead.

  • You have to commit to success. You have to claim your space, get the rewards you deserve, the lifestyle you deserve and provide for the people you care about.

What’s your next move?

Enrol Now & Get started

£1,987 one-off OR 12 payments of £167

Enrol today

Book a Discovery Call

Get personalised advice for your current situation

Find out more

How & why are we best placed to help you break through?

After spending almost two decades educating Marketers, we are taking everything we know and investing it in building specialist learning resources and coaching tools to help ambitious Marketers. Marketers who want a better life, Freelancers/Consultants who want to break free and Entrepreneurs who have a Massive Transformational Purpose.

Our purpose and passion are to help Marketers succeed (personal growth, lifestyle & income) – join us on our mission!

The PIVOTAL Marketer Academy is powered by MMC Learning, a joint venture company based at Manchester Metropolitan University. A leading global accredited study centre of the Chartered Institute of Marketing and the Chartered Management Institute.

We are committed to YOUR SUCCESS and we will deliver.
You can ask for a 100% refund with the first two weeks. No questions asked. No financial risk to you.


Kickstart, Discovery & Coaching Team

Imran Farooq
Imran FarooqCEO & Digital Specialist
Over 20 years of educating Marketers & generated millions of pounds worth of revenue for clients through consulting.
Stephen Humphrey
Stephen HumphreyMarketing Strategist/Trainer, Interviewer & Actor
Experienced Marketer now travels the world sharing his wide knowledge on Marketing strategy with others.
Helen Furneaux-Knight
Helen Furneaux-KnightCourse Director
15 years experience in helping Marketers to get qualified by the Chartered Institute of Marketing.
Damien Qualters
Damien QualtersFacebook Marketing Expert & Author
Very experienced freelancer providing Facebook Ads, Google PPC and Marketing Automation to businesses across the world.
Mike Berry
Mike BerryDigital Marketing Lecturer / Trainer / Consultant / Author
Currently travelling the world teaching Marketers in 20 different countries. Author of Digital Marketing success cases studies.
Gemma Pybus
Gemma PybusCopy Writer, Data Analyst & Social Media Consultant
Specialist in helping SMEs become more effective through data-driven decision making.
James Pybus
James PybusSEO Specialist
Been consulting for businesses since SEO was first invented!
Veronica Swindale
Veronica Swindale
Alexandra Severn
Alexandra SevernSenior Lecturer
Kelley Carey
Kelley CareyExpert Tutor
David Alexander
David AlexanderExpert Tutor
Clive Whysall
Clive Whysall

Feedback from attendees

I attended your webinar about the 33 questions for marketing yesterday, which by the way, was remarkable. Thank you!

Selva, Spain

Thank you for such an inspiring talk today. I really appreciated your insights and I have written quite a few pages of notes ready for things to plan!

Liam, United Kingdom

Thanks for the live presentation. I found it very inspiring and relevant to my current status as I’m looking for my next role.

Itay, Israel

Just attended your webinar. Fantastic points that have really motivated me to get where I want to be in my new found marketing career.

Anna, United Kingdom

I really enjoyed your 7Ps workshop for Smart Insights. I would love to know when you have virtual workshops coming up.

Judit, UAE

I was part of your webinar presentation, The skills to become a remarkable marketer. The presentation was great and quite informative.

Igho, Nigeria

Register to find out more, see samples lessons & book a Discovery call

Presenter Imran Farooq

We will NOT spam you and it is easy for you to opt-out at any time.

Have any questions or want some guidance? Email us at qualifications@mmclearning.com.

We look forward to connecting with you!
MMC Learning Team

14 days money back guarantee. No financial risk to you – if you find this course is not right for you, we will give you a 100% refund, no questions asked.