MMC Learning, a leading provider of online marketing and management courses, is proud to announce the launch of the new CIM Specialist Award in AI Marketing. This is one in five new micro-qualifications courses accredited by CIM.

These courses are designed to equip professional marketers with the latest insights and practical skills in various areas of digital marketing.

The Importance of Specialist Skills for Marketers

In the fast-paced world of digital marketing with many employers reporting skills shortages, having specialist skills is becoming increasingly important.

As the marketing landscape continues to evolve with AI, Content and Ecommerce, marketers need to stay ahead of the curve and be able to adapt to new technologies and trends.

By developing specialist skills, marketers can differentiate themselves in the market, deliver more value to their organisations, and drive better results.

These new qualifications from MMC Learning are designed to help marketers do just that.

CIM Specialist Award in AI Marketing: Participants will learn how to leverage AI in their marketing strategies, from understanding AI and machine learning to applying them in marketing contexts. AI is transforming the marketing landscape, offering new opportunities for customer segmentation, personalisation, and predictive analytics. Marketers with skills in AI can harness these technologies to drive more effective and efficient marketing strategies.

Each course is designed to be completed in 4-6 weeks and is assessed via an online exam. The courses are offered in on-demand, virtual, and blended study modes, providing flexibility to suit the needs of today’s busy professional.

For more information about these new qualifications, please visit the course pages on the links above or email James Partington on qualifications@mmclearning.com.