Free digital marketing plan template
Create a structured digital marketing plan

Authors: Dave Chaffey and Dan Bosomworth
Last updated: April 2014
Format: 14 page A4 page PDF Ebook with infographics and checklists

Download Digital Marketing Plan Template PDF (2.5MB)


About our Digital Marketing Planning Template

This template is based on Dan and Dave’s fifteen plus years experience of creating and reviewing digital marketing plans for companies small and large across many sectors.

This template features:

  • A simple structure using the acclaimed Smart Insights RACE planning system
  • Key strategic issues to manage for each part of RACE are summarised
  • A 1 page summary for your digital strategy featuring Opportunity, Strategy and Action
  • Created by Dave Chaffey, author of Digital Marketing Planning: Strategy, Implementation and Practice, first published in 2001 and now in its 5th edition and Dan Bosomworth who has worked with many top brands to create digital marketing strategies.
  • Includes a PDF summary of PR Smith’s SOSTAC® planning framework


What does the template cover?

The template is structured around our simple RACE planning framework:

  • Introduction. How to use this RACE Planning Template
  • PLAN. Create a digital marketing strategy
  • REACH. Grow your audience online
  • ACT. Encourage brand interactions and leads
  • CONVERT. Increase sales through optimisation
  • ENGAGE. Build customer loyalty and advocacy
  • Resources. Tools to help you create and implement your plans


Download Digital Marketing Plan Template PDF (2.5MB)