Authors: Dave Chaffey and Dan Bosomworth Last updated: April 2015 Format: 9 page A4 page PDF Ebook with infographics and checklists
About the Digital Marketing Planning Template
This template is based on Dan and Dave’s fifteen plus years experience of creating and reviewing digital marketing plans for companies small and large across many sectors.
This template features:
A simple structure using the acclaimed Smart Insights RACE planning system
Key strategic activities to manage digital for each part of RACE are summarised on 1 page under Opportunity, Strategy and Action
Created by Dave Chaffey, author of Digital Marketing Planning: Strategy, Implementation and Practice, first published in 2001 and now in its 5th edition and Dan Bosomworth of agency First10 who has worked with many top brands to create digital marketing strategies.
What does the template cover?
The template is structured around our simple RACE Planning framework giving a one page summary checklist of key online marketing activities for each part of RACE structured under the headings of Opportunity > Strategy > Action.
Introduction. How to use this RACE Planning Template
PLAN. Create a digital marketing strategy
REACH. Grow your audience online
ACT. Encourage brand interactions and leads
CONVERT. Increase sales through optimisation
ENGAGE. Build customer loyalty and advocacy
Resources. Tools to help you create and implement your plans
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