Invest your time now to become a better, stronger and more versatile future leader
Invest your time now to become a better, stronger and more versatile future leader Watch the 5min video below to hear Malcolm and Steph discuss some very important aspects of time investment and future success in leading yourself and teams. Having a good understanding of leadership styles and personalities is essential Malcolm: The [.....]
Fractal Friday Digital Marketing Round Up #54
Fractal Friday Digital Marketing Round Up #54 Weekend inspiration and essential marketing content from the world of MMC Learning. THOUGHT FOR THE WEEK: “Learn as if you will live forever, live like you will die tomorrow.” — Mahatma Gandhi WHAT ARE THE CORE SKILLS A MODERN CHIEF MARKETING OFFICER NEEDS TO SUCCEED? HOW CAN [.....]
What are the core skills a modern Chief Marketing Officer needs to succeed? How can you become a better CMO?
What are the core skills a modern Chief Marketing Officer needs to succeed? How can you become a better CMO? As the role of the Chief Marketing Officers (CMO) has evolved from setting brand positioning to owning the entire customer experience, it is imperative that aspiring and existing CMOs act with clarity and confidence. In this post learn what [.....]
What are the most common Content Marketing challenges and can you resolve them?
What are the most common Content Marketing challenges and can you resolve them? Content marketing is everywhere and using thoughtful, helpful and inspiring content to help customers solve problems and achieve transformation is becoming the number one to build a viable, long-term business. However, creating engaging content that helps expand your customer base isn’t as easy as it sounds. [.....]
Fractal Friday Digital Marketing Round Up #53
Fractal Friday Digital Marketing Round Up #53 Weekend inspiration and essential marketing content from the world of MMC Learning. THOUGHT FOR THE WEEK: “Someone will declare, “I am the leader!” and expect everyone to get in line and follow him or her to the gates of heaven or hell. My experience is that it doesn’t happen [.....]
How building a Story Brand can help take your Content Marketing and business growth to a higher level
How building a Story Brand can help take your Content Marketing and business growth to a higher level We identified Building a Story Brand by Donald Miller as one of our top content marketing books for marketers in a recent blog post. It’s a strategy that we’ve been exploring in our own marketing and one that is especially rising [.....]
Is it worth investing your money on a Chartered Management Institute Qualification?
Is it worth investing your money on a Chartered Management Institute Qualification? Watch this 3min video below with Stephanie Leigh-Rose and Malcolm Johnston. Your confidence and developing leadership skills – Malcolm Getting some formal training in management and leadership is a good idea. You cannot grow into it naturally. Many companies do not invest in helping [.....]
Fractal Friday Digital Marketing Round Up #52
Fractal Friday Digital Marketing Round Up #52 Weekend inspiration and essential marketing content from the world of MMC Learning. And a collection of all our best posts on all things content strategy and content marketing from the last twelve months. A YEAR OF FRACTAL FRIDAY We’ve been doing this every Friday for a whole year. We [.....]
What are the Positive Benefits of Creating a Content Marketing Strategy for a Marketing Professional?
What are the Positive Benefits of Creating a Content Marketing Strategy for a Marketing Professional? We’ve talked previously about how creating a content strategy has an impact on an organisation. But what about you as the marketer? In lots of businesses, lone marketers struggle to get heard and fight against negative perceptions about marketing. And in organisations where you [.....]