Best Web Analytics Tools – quick insight by Andrew Hood
Best Web Analytics Tools - quick insight by Andrew Hood The web analytics market The web analytics market has pretty much consolidated into being Google and Adobe. If you look at it in terms of market share, obviously Google has a free tool so it dominates. Adobe wouldn't certainly be an argument to use, unless [.....]
Power Tools – Slack – Practical insight into how can it be used for teams, productivity and communication
Power Tools - Slack - Practical insight into how can it be used for teams, productivity and communication This video podcast takes you into Slack and how it’s a great way to create alignment and a shared understanding across your team. About this Tool Slack allows businesses to build the [.....]
Digital Marketing Success Story – Adidas (Japan) and their “Green Light Run” Campaign
Digital Marketing Success Story - Adidas (Japan) and their "Green Light Run" Campaign About this Campaign The Green Light Run offered runners an opportunity to complete a 42.195km route through Tokyo, the world's most populous city, WITHOUT STOPPING. Tokyo has a staggering 15,772 traffic signals making it nearly impossible to complete an uninterrupted urban run.. WATCH to [.....]
Book recommendations for Copywriting – improve your knowledge and skills from the leaders in this field.
Book recommendations for Copywriting - improve your knowledge and skills from the leaders in this field. Asking Chris Kent, what books he recommends on Copywriting Well, obviously I'm going to say there's a chapter in my book about copywriting, so that's one place to start, but there are many, many other copywriters [.....]
Productivity insights – Go visual with Kanban methodology, better than a to-do-list?
Productivity insights - Go visual with Kanban, better than a to-do-list? This video podcast takes you into you a Kanban Board and how it’s “a great tool to help manage your diary tasks”. About Kanban A Kanban board is a workflow visualisation tool that enables you to optimize the flow of your work. [.....]
Quick tips on writing headlines that can stop the right people to engage with your adverts
Quick tips on writing headlines that can stop the right people to engage with your adverts Copy for headlines This is a quick insight, a particle of knowledge, that has been produced in response to a number of questions that we are getting around writing articles, headlines, and various advice around writing copy. So we're looking at a [.....]