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Pivotal Marketer Video Blog2022-05-20T22:59:02+00:00

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Fractal Friday Digital Marketing Round Up #42

Fractal Friday|

Fractal Friday Digital Marketing Round Up #40 Friday inspiration and essential marketing content from the world of MMC Learning. THOUGHT FOR THE WEEK: “You've got to get up every morning with determination if you're going to go to bed with satisfaction.” — George Lorimer FROM MMC: DAVE CHAFFEY ON ALIGNING CONTENT WITH CUSTOMER JOURNEY, PERSONALISATION AND [.....]

What are the Positive Benefits of Creating a Content Marketing Strategy on an Organisation’s Marketing?

Conversion (Content Marketing)|

What are the Positive Benefits of Creating a Content Marketing Strategy on an Organisation’s Marketing? Marketing is about growth. And content marketing is about creating customer focused assets and material that help guide their decision making and ultimately encourage them to choose you. There are also a wide range of benefits that creating a consistent content marketing strategy has on [.....]

Dave Chaffey on Aligning Content with Customer Journey, Personalisation and Measuring Content Marketing

Conversion (Content Marketing)|

Dave Chaffey on Aligning Content with Customer Journey, Personalisation and Measuring Content Marketing This outtake focused on content marketing trends 2022 is taken from a live webinar earlier in 2022 recorded exclusively with Dave Chaffey, the UK’s leading digital marketing expert and tutor on MMC Learning’s MSc in Digital Marketing. In this video Dave talks about aligning content with customer [.....]

How to Perform at Your Best During an Interview for a Manager Position: Tips and Strategies on Getting Hired

Management and Leadership|

How to Perform at Your Best During an Interview for a Manager Position: Tips and Strategies on Getting Hired Whether you’ve already been a manager in another organisation, or you’re looking to move up the ranks, interviewing for a management position can be demanding. Being able to answer questions well is one of the most important aspects of [.....]

Fractal Friday Digital Marketing Round Up #41

Fractal Friday|

Fractal Friday Digital Marketing Round Up #41 Friday inspiration and essential marketing content from the world of MMC Learning. THOUGHT FOR THE WEEK: “Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” — Dale Carnegie FROM MMC: THREE STEPS TO CREATING BETTER, MORE ENGAGING MARKETING CONTENT Every [.....]

Three Steps to Creating Better, More Engaging Marketing Content

Conversion (Content Marketing)|

Three Steps to Creating Better, More Engaging Marketing Content Every business under the sun is turning to content to help them attract, engage and convert passing interest into buying conviction. But how do you stand out in an absolute ocean of choice? We recently chatted to Rene about creating engaging content and asked him three big questions occupying the minds [.....]

Top Tips On How To Prepare For An Interview (And Succeed)

Management and Leadership|

Top Tips On How To Prepare For An Interview (And Succeed) Practical advice on how to prepare for an interview to increase your chances of landing the job. Every day, many people face a nerve-wracking battle to get their dream job. They do hours of preparation before the interview, setting questions and practicing answers in front of the mirror. They [.....]

Fractal Friday Digital Marketing Round Up #40

Fractal Friday|

Fractal Friday Digital Marketing Round Up #40 Friday inspiration and essential marketing content from the world of MMC Learning. THOUGHT FOR THE WEEK:“Stay away from those people who try to disparage your ambitions. Small minds will always do that, but great minds will give you a feeling that you can become great too.” — Mark Twain [.....]

Is Mark Ritson right in his stance on Strategic Marketing and Strategic Marketers?

Positioning (Career Planning)|

Is Mark Ritson right in his stance on Strategic Marketing and Strategic Marketers? At MMC Learning, we like a lot of what Professor Mark Ritson has to say when he talks about the state of modern marketing. Whether he’s discussing the ten biggest myths of marketing, the ten most overused marketing models or waxing lyrical on epic brand marketing [.....]

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