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Pivotal Marketer Video Blog2020-10-06T20:04:28+00:00

Topics

Digital Marketing Success Story – Adidas (Japan) and their “Green Light Run” Campaign 

Planning Campaigns, Prosperity (Success)|

Digital Marketing Success Story - Adidas (Japan) and their "Green Light Run" Campaign About this Campaign The Green Light Run offered runners an opportunity to complete a 42.195km route through Tokyo, the world's most populous city, WITHOUT STOPPING. Tokyo has a staggering 15,772 traffic signals making it nearly impossible to complete an uninterrupted urban run.. WATCH to see how [.....]

Book recommendations for Copywriting – improve your knowledge and skills from the leaders in this field.

Conversion (Content Marketing), Top Reading and Resources|

Book recommendations for Copywriting - improve your knowledge and skills from the leaders in this field. Asking Chris Kent, what books he recommends on Copywriting Well, obviously I'm going to say there's a chapter in my book about copywriting, so that's one place to start, but there are many, many other copywriters out [.....]

Productivity insights – Go visual with Kanban methodology, better than a to-do-list?

Productivity|

Productivity insights - Go visual with Kanban, better than a to-do-list? This video podcast takes you into you a Kanban Board and how it’s “a great tool to help manage your diary tasks”. About Kanban A Kanban board is a workflow visualisation tool that enables you to optimize the flow of your work. Physical [.....]

Quick tips on writing headlines that can stop the right people to engage with your adverts

Conversion (Content Marketing), Top Reading and Resources|

Quick tips on writing headlines that can stop the right people to engage with your adverts Copy for headlines This is a quick insight, a particle of knowledge, that has been produced in response to a number of questions that we are getting around writing articles, headlines, and various advice around writing copy. So we're looking at a question [.....]

Avoid this analytics interpretation mistake, otherwise, it will cost you

Conversion (Analytics), Conversion (Website)|

Avoid this analytics interpretation mistake, otherwise, it will cost you. Which metrics are you looking at? visitors, time on page... I think none of these metrics are wrong, but some of these metrics are very prone to being misinterpreted. So for example, we take metrics like number of visitors to the site. There's quite a good [.....]

Marketing Career Goals – Become a Master Mixer

Positioning (Career Planning)|

Marketing Career - become a master mixer in aligning your personal goals with other goals This video podcast takes you into your reflecting on your goals and how to “Become a master mixer in aligning your personal goals as a Marketer.” with David Edmundson-Bird, Course Director and Principal Lecturer on the MSc in Digital Marketing. [.....]