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Pivotal Marketer Video Blog2021-10-21T16:19:39+00:00

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Why and how the SWOT analysis is still an essential marketing effectiveness tool for modern marketers

Marketing Models|

Why and how the SWOT analysis is still an essential marketing effectiveness tool for modern marketers The humble SWOT analysis has been a mainstay of the marketing planning process since it was first introduced in the 1960s by Albert Humphrey at the Stanford Research Institute. Humphrey and his research team conceived the SWOT model to bring accountability and [.....]

How to succeed in getting sales and marketing to work harmoniously

Digital Marketing Planning & Strategy|

How to succeed in getting sales and marketing to work harmoniously This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how sales and marketing can practically work together to achieve common outcomes and [.....]

Fractal Friday Digital Marketing Round Up #6

Fractal Friday|

Fractal Friday Digital Marketing Round Up #6 Friday inspiration and essential content from the world of MMC Learning. What link is most relevant to you and why? Reply and let us know. FROM MMC: PRESENTING MARKETING EFFECTIVELY TO THE C-SUITE This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on [.....]

Presenting marketing effectively to the C-suite

Digital Marketing Planning & Strategy|

Presenting marketing effectively to the C-suite This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how to really present marketing in a way that helps business growth and transformation, and how you effectively [.....]

Perfect Personas

Digital Marketing Planning & Strategy|

Perfect Personas Personas are a great way to get an idea of your customers/audience. Creating personas will help you in understanding your user’s needs, experiences, behaviours and goals, therefore, they are very useful to use when creating objectives as you can see where your service is lacking. In order to create a good persona, there needs to be research [.....]

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