Learn how to perform Search Engine Marketing (SEM) strategically to increase your organisations’ online visibility and become a valued search marketer.
Understanding and applying the digital aspects of modern marketing are critical to building an enduring brand that is found by and serves target customers. With the majority of potential buyers hitting the Internet to research, shortlist and choose suppliers, search marketing is one of the most important skill sets marketers and business owners can possess.
But because of its highly technical nature and “results over time” progress, few actually apply search marketing principles strategically or effectively.
To ensure you’re not wasting time and money, good search marketing involves lots of research and planning to understand where to focus your energy to improve the performance of your business and increase return on investment.