Why investing in your marketing team is the best investment you can make – and seven ways to do it!

Any leader in any organisation with more than a dozen or so employees will need to make some difficult decisions, especially involving where they should invest time and resources.

Investing in your people can have wide-ranging and beneficial effects on your organisation.

Investing in your team pays off in so many ways

There are several key reasons why any forward-thinking company leader should actively invest in their staff, perhaps more than any other area.

1. Improve productivity.

Organisations that maintain a high development culture are more likely to have engaged employees. If employees are happier at work, they become more productive.

The work they produce is higher quality as a result. And better work means your reputation will improve, and your company will be more likely to thrive. Happy employees, happy balance sheet, happy leader.

2. Keep the staff you’ve developed.

Reduce turnover and insulate against the great post-pandemic resignation. According to the Work Institute’s 2021 Retention Report, the most common reason for staff turnover was career issues, a category that includes opportunities for growth, achievement and security.

High employee turnover is hugely costly as it forces you to spend time and money hiring replacement employees, endlessly training and never operating at full capacity. Constant changes can affect customer relationships too.

3. Attract new talent.

Investing in your employees can help you to attract new talent. And as positive word of your organisation spreads, you’ll be more likely to attract top-tier talent in your niche, which can, in turn, help the work your company produces to become even better.

It is a cumulative effect and it’s no surprise there is a cue of people wanting to work with the biggest brands in each sector. The more high-quality talent you attract, the easier it is to get more high-quality talent to follow.

4. Improve your bottom line.

Making it easier for employees to do their best work and fostering an environment of creativity, collaboration and empowerment has a direct benefit to your bottom line.

Investing in your staff is one of the smartest and most beneficial things you can do for your company regardless of its focus.

Want to start investing in your staff?

Here are seven ways to invest in your team to improve their commitment and performance.

  1. Offer fulfilling roles with clear roles and responsibilities that align with business goals.
  2. Implement a buddy system, not just for new hires, but everyone looking at their next step up.
  3. Increase salaries if necessary to be competitive with your organisation’s direct counterparts. This is especially important in times of high cost of living.
  4. Genuinely improve your perks. Holidays and working from home in 2022 should be a given. Consider adding health insurance or other benefits. A survey of the top reasons why millennials look for new jobs highlighted the benefits. Consider getting creative by offering discounted car washes, childcare or public transport compensation.
  5. Make sure your employees have a comfortable workspace that is conducive to productivity – crucially both in the office or at home.
  6. Create a positive feedback culture by regularly asking for feedback and reporting back on changes suggested.
  7. Offer continuing professional development training and professional qualifications, like studying for Chartered Institute of Marketing courses with an accredited centre like MMC Learning. Even better, encourage several employees to start and study together!

Your products and services are important assets in your business, but your people bring it all to life and are the number one thing you should be investing in to maximise all the opportunities available to your organisation.

Talk to us about how we can help you upskill your team today.