It’s conceivable as commerce moves to digital products, memberships and subscriptions that other areas of the marketing discipline will be impinged upon.
So, how do you protect your marketing career from AI and automation?
There are two ways – and they are linked. The answer lies in being creative and being strategic.
Just three years ago, John Able, VP of cloud and innovation at Oracle talked about how creative skills were going to be critical in protecting workers from being replaced by robots. (Link at end of article).
The ability to be able to react to constantly changing events and the ability to empathise are two aspects of the lived human experience that will endure in the workplace.
At MMC Learning, we speak to hundreds of prospective students every week and many are looking to fill skills gaps, improve their knowledge, be more attractive to their current employer or in the job market.
And these are the two areas that we find ourselves constantly coming back.
If you have a strategic grounding in the essentials of marketing, you have a framework to make sense of what is happening around you and can make confident predictions on what may happen if you follow different courses of action.
And if you can match this knowledge with creativity – in the open-minded creative sense – you’ll intuitively recommend, design and implement marketing activities that will have a greater impact on your organisation.
It’s true that AI machine learning, just as being human, improves through consistency and repetition, but the difference for the human marketer over the machine is the ability to emote.
With so much of marketing actually being about how customers think, how they feel, what they want and what they do, there will always be a need for the strategy, direction and creative input, regardless of the tools used.
Fundamentally, it starts with adding a qualification to your practical experience.
MMC Learning offers a wide variety of learning options from entry level right though to MSc level, with a modular approach that can be tailored to suit your current and future career needs.
As a business on a mission to support marketers make the most of their marketing careers – but also a business that uses technologies to improve our own processes and system – it’s definitely something we’re keeping a keen eye on.