Write A More Credible CV To Secure Your Next Marketing Job

In this series of new blog posts from MMC Learning, we’re exploring the main desires that drive career development in the marketing profession.

In this post, we’re looking at how to position, and improve your CV, by showcasing your credibility in order to secure your next (lucrative) marketing move.

It is essential in modern business that aspiring senior marketers twin a progressive attitude with an always learning mindset.

Some of these techniques could be considered short term, medium and longer term. All offer opportunities to improve the credibility any future job application has in the eye of the recruiting manager.

How To Sell Yourself On Your CV

Here’s five ways to boost your digital marketing knowledge, curated from the team at MMC.

1. Get specific

In terms of CV content, switch from listing jobs and responsibilities to achievements. Provide statistics (marketing measurement and sales growth if you have it).

Be able to talk through campaigns which met or exceeded objectives for essential metrics such as traffic, conversion to enquiry and cost efficiency/effectiveness.

2. Anchor achievements in business strategy

Talk about how you managed up, how you worked directly to help marketing achieve larger business objectives, how you worked into the C-suite.

Increasingly for marketers to be taken seriously, you’ll need to leave the promotional talk aside and context marketing in a more strategic perspective.

This means talking about innovation, sustainability, new market access – things that the business is really focused towards.

3. Sharpen up your skillset

We’ve talked in other posts about the plethora of quick and easy courses to develop a grounding in essential topics such as Analytics, Pay per click advertising, copywriting, website optimisation and more.

Draw on resources like Hubspot, Google Garage and Udemy to find and embellish your application knowledge.

Aim to develop expertise in technologies and disciplines – become a T shaped marketer with a broad overall understanding but a deep specialism.

4. Colour in with experience

Create a branded page – blog, website or add detail to your LinkedIn page – and link to it from your CV. This brings your claims and credibility to life and provides some specific and relevant work examples to discuss at interview.

5. Study with CIM

Commit to studying for a Certificate or Professional Diploma in Digital Marketing from The CIM. Only courses specially developed to provide the necessary strategic and practical insight that are recognised internationally are going to give you what you need long term.

Studying with a two-decade accredited study centre like MMC Learning means you can tap into the experience honed over thousands of students to get the best long term results.

And just the action of committing to a CIM course can sometimes be enough to secure that new role at interview.

To find out more about how MMC Learning can help you improve your career prospects with CIM qualification, contact our team today.

Call 0161 826 4644 or click the book a discovery link below.

Book a Discovery Call

Certificate in Professional Marketing.

Certificate in Professional Digital Marketing

Diploma in Professional Marketing

Diploma in Professional Digital Marketing

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Rene Power

MMC Learning’s Director of Marketing, Rene is passionate about making marketing more accessible and has an interest in businesses in the industrial and professional services sectors. Among his responsibilities as a member of the MMC Learning team are designing and delivering the company’s own marketing activities, and assisting clients with their team training.