The simple answer is yes, getting a digital marketing qualification is definitely worth it.  Digital marketing is a diverse and shifting field which continues to evolve and change at a phenomenal pace. Whether you are a recent graduate looking to break into the world of digital marketing or a professional marketer already in the industry looking to find a new role, there are a number of exciting opportunities opening up and completing a qualification in digital marketing can be an excellent way to develop your skillset and impress potential employers.

There’s no easy way of saying it, studying a digital marketing qualification will cost you. In person, full time digital marketing courses can cost upwards of £20000! However the good news is a part time, remote course can be a much more cost effective and flexible option, particularly for working professionals.

Obviously prices can vary a lot depending on which learning centre you go with but as an  example, you could undertake a Digital Marketing Institute qualification here at MMC Learning for just £1,497.00.

Even online courses in digital marketing can seem an expensive undertaking, but they’re often worth it if you want to achieve success in the industry fast.

It’s worth remembering that online courses are often more than worth the money for the amount of juicy benefits included!

For example, DMI courses include extras such as webinars, e-books, countless toolkits and templates and other resources. You’ll also get DMI membership with any DMI course which gives you access to a powerful network of alumni now working in the field and exclusive job postings. 

Courses can often be a great option for getting qualified and into a role quickly. Many courses offer payment plans, and there are plenty of scholarships and bursaries available that can help reduce costs. So, if you’re planning to undertake a digital marketing course, expect to pay out for a decent qualification, but the rewards are numerous, so it’s well worth it.

Whether you’re already working in the marketing industry or you’re looking for a career change, there are several reasons why studying for a digital marketing qualification is worthwhile and a great step for your career journey. 

1. It will help you get ahead of the competition: Because digital marketing is a rapidly changing industry, in order to keep one step ahead and ensure you are in the best posible place in terms of bagging promotions or opportunities, maintaining an up to date skills and knowledge is vital. Getting qualified and re-affirming your abilities through a course shows employers you have the drive and dedication to succeed.
2. Job opportunities: Digital marketing’s future looks bright, there are numerous roles and opportunities opening up in almost every area and specialism of digital marketing. In particular, Digital Marketing Managers seem to be in huge demand in the UK.
3. Market demand: Digital marketing is a growing field, and digital marketing skills are some of the most in-demand specialisms in the UK. As more and more companies use numerous digital channels to reach their customers, digital marketing is a field that’s set to grow even further in the coming years. Currently, there are around 2 million working digital marketers in the UK.

Digital marketing is currently one of the most in-demand job roles and sought after skillsets by employers. 

When executed properly, digital marketing has consistently proved vital in companies’ marketing efforts and has risen to become the most important aspect of marketing in the 21st century. Digital strategies are becoming increasingly important in business marketing plans and new methods are being developed to improve the effectiveness of digital channels.

Digital marketing isn’t just sending emails or launching the odd online advert. Businesses need in-depth marketing strategies which weigh up and effectively utilise the best digital methods and platforms to capture their target consumers.  To do this, companies are looking to hire the best digital marketers who have a good understanding of all the different digital marketing tools available.

 The Bureau of Labor Statistics, predicts that the digital marketing job market will increase by 10% by 2026 and 2022, has already seen continued growth for the digital marketing field.

Undertaking a qualification in digital marketing is a surefire way to begin to cash in on the countless opportunities opening up.

Digital marketers in the UK can earn an average of £27,591 a year.

Since digital marketing is constantly evolving and new digital platforms are being created all the time.  This creation of a wider range of digital marketing specialisms drives up the salary of people qualified in them.

The reason for this is that there are fewer skilled digital marketing professionals who specialize in these particular areas, so employers raise salaries on roles in order to attract them. As a result, Digital Marketing has become a lucrative career option. People are increasingly interested in taking up the best digital marketing courses in order to accelerate their careers in digital marketing.

The average starting salary for an entry level position in digital marketing in the UK is around £21,000 to £30,000 per year (around £15.38 per hour) depending on experience. 

• Typical entry-level salaries for positions such as digital marketing assistant range from £22,000 to £25,000.
• As a digital marketing officer or executive, with a few years’ experience, you can expect to earn in the region of £22,000 to £30,000.
• In a more senior management role, such as digital marketing manager, you could earn more than £50,000 a year.

Check out our further reading detailing course content, teaching, benefits and much more!