Once the goals of your organisation have been set, it’s important to think about your own personal goals as a Marketer.
Where do you want to be:
- In a few months time?
- In several years time?
As a Marketer, it’s essential to be in a continuous learning and development process.
Think about how many new things turn up in digital marketing every week, how do you keep afloat? You have to set some time aside to research things, either ad-hoc, or scheduled for a specific day each week. Look for new digital trends and highlight opportunities, new ideas, new channels, and just make sure you’re conscious of them.
One of the things I get a lot of marketers to do is if whenever they’re working is just to have a Twitter stream of people, they follow who they would regard as influential other marketers, influential strategists and so on, because you can keep an eye on that. If something new pops through, Twitter allows you to grab that to have a look at later.
That’s a great way of keeping an eye on your own personal development and also identifying things, which might have a future value, for the organisation. That’s when you start to mix up your own personal development with the organisations development and, that sits naturally with any businesses’ professional development process.