Taking on a significant new remit or being entrusted with a successful brand is often a precursor.
As an example, Jonathan Mildenhall, Global CMO of Airbnb, has acknowledged that there have been times he has had to overcome fear of IS.
“Coke was my first client side job. Imagine the day I had to approve my first global ad campaign that would represent a $350m investment. Or my first month at Airbnb as a total newcomer to a hyper growth tech company in Silicone Valley. You can’t get through experiences like these without feeling like a total fraud”. (2)
The impact of these feelings may bring about anxiety, nervousness and sometimes, to counter these feelings, people might end up working harder, holding themselves to ever higher, unattainable standards.
Marketing professionals afflicted by IS might procrastinate when getting tasks completed and risk missing critical project deadlines, which heaps more pressure on their shoulders – this in itself precipitating even deeper feelings of inadequacy.