Achieving cut-though in 2023 is harder than at any other point in human history. There is a bewildering amount of choice available to consumers in terms of the products and services that can provide them with what they need.
Modern marketers need to master a number of diverse skills in order to position organisations, products and services effectively to target groups of users and consumers.
You’ll find a great deal of advice online if you run a Google search. We think there are six core areas right now in 2023 that you as a modern marketer needs to become confident in to be successful in your role.
And this is magnified when we are talking about teams.
Check out the summary below and let us know what you think on our LinkedIn page or Facebook group.