The Six Key Skills every Modern Marketer needs to Master to be Successful

Achieving cut-though in 2023 is harder than at any other point in human history. There is a bewildering amount of choice available to consumers in terms of the products and services that can provide them with what they need.

Modern marketers need to master a number of diverse skills in order to position organisations, products and services effectively to target groups of users and consumers.

You’ll find a great deal of advice online if you run a Google search. We think there are six core areas right now in 2023 that you as a modern marketer needs to become confident in to be successful in your role.

And this is magnified when we are talking about teams.

Check out the summary below and let us know what you think on our LinkedIn page or Facebook group.

1. Become customer centric

A customer-centric way of doing business is focused on providing a positive customer experience throughout the entire process. By putting their experience ahead of the sale, advising and supporting them throughout, you’re more likely to drive repeat business, develop a deeper sense of customer loyalty and improve overall business growth.

It does though mean more than simply offering an above average level of service. It is about completely restructuring how you communicate with them, moving more into the area of serving and acting as a guide, than just being a sales led entity.

Marketers are essential to the creation and deployment of a customer-centric strategy, because they are tasked with understanding customers and marketers but not with selling to them.

Taking the time to really research and understand both met and unmet needs and create innovative ways of genuinely helping customers sets up a completely different customer development process.

Basing marketing communications narratives on solid customer centric insights not only helps position a “win win” but it is far more likely to lead to higher than normal conversion success and satisfaction levels, repeat business and increased advocacy.