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How do I prepare for my next Marketing Manager job interview: Tips and Strategies on Getting Hired

Whether you’ve already been a marketing manager in another organisation, or you’re looking to move up the ranks, interviewing for a marketing manager position can be demanding.

Being well prepared to give the best possible impression is one of the most important aspects of the interview.

Interviewing at managerial level requires you to be confident, articulate as well as being a good listener so you can think and respond on your feet.

It is about demonstrating to the interviewer why they should choose you. They want to see that you’re a good fit professionally and personally for the role and their organisation.

In this article, we’ll outline some of the key things you can prepare for in your next Marketing Manager interview.

How should I prepare in advance of a Marketing Manager interview?

Do your homework

  • There are a number of things you can research to demonstrate you’ve done your homework and are taking the interview seriously.
  • Visit the company website paying particular attention to brand and values, key people, products and services and news.
  • If you know the website and website performance is part of your role, consider running the website through Website Grader to get a perspective on how effective it is.
  • Register for emails, download any assets and follow/review social media accounts – you’re doing this to learn more as well as leaving a deliberate trail.
  • Google the company to see what is most prominent about them online. This may well throw up some positive and negative editorial coverage.
  • Run a search on the core thing they do and see what other competitors come up. Even better make some notes on their positioning and values so you are able to talk confidently about their position in the market.
  • Search them on Companies House and see if you can find out information related to their financial performance. (If they are a public company, annual reports can give deep insight into focus and performance as well as future goals).
  • Use LinkedIn to check out the key people, hiring manager and the marketing team. You might be considering doing this in private mode but we’d recommend leaving a trail that they will notice. It shows you’ve done your homework.
  • Finally, run some searches on future trends in their sector – this information might be incredibly useful in open conversation.

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