How to get your Marketing Team Thinking and Acting more Strategically

In our recent protecting your Marketing career from the onset of AI post we talked about how creativity and strategy are two of the key ways to protect and preserve your marketing career from rising automation.

With modern marketing departments requiring specialists with a broad understanding of core marketing principles (T shaped marketer), how can a Head of Marketing foster a team capable of thinking more strategically and adding greater value to the organisation?

We’ve taken the points from our how to improve the perception of marketing in your business to create practical actions for you, the team leader to implement across your team.

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