The top 3 books every Digital Marketer should be reading right now – Watch this Podcast by Mike Baxter, Lead Consultant and Specialist Trainer
In this video podcast, Mike gives his opinion on what the top 3 books are you should be reading right now!
Why not explore these books TODAY to help learn new ideas which you can apply into your own personal learning.
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In terms of practicalities my particular take on the books that really do it for me are the ones that give me a very structured, clear, but structured understanding of really, really complex issues. So Richard Rumelt “Good Strategy/Bad Strategy” is pretty genius in this kind of way. It takes the whole concept of strategy and it just makes it accessible. There are a whole bunch that take me on journeys that I perhaps wouldn’t ordinarily go on and tell me about things that I ought to know about that I might miss out on. So Danny Kahneman “Thinking Fast and Slow” all about behavioural economics, anybody who’s anything to do with customer experience needs to know about behavioural economics. It is I think marketing sales and customer support one on one. If you don’t understand behavioural economics, you are under serving your customers. Danny Kahneman’s book is not the easiest to access, so you gotta be pretty enthusiastic to make your way right through it. But there are lots of others in the behavioural economics kind of library shelf that you could go for. I am reading Talebs “Black Swan” right now, which if you’re a numbers person will blow your mind completely and make you question whether you really want to stay being a numbers person. So there’s a few examples.