Looking at different ways to improve the way you generate leads?
Do you know how crafting an “irresistible offer” can match your customer needs?
Slight changes to your formula today will make a positive impact on the results of your product offer & results. This podcast goes into detail on topics such learning about the different variables that goes into crafting that “irresistible offer” & what experts say are the best ways to implement these tips for you and your products!
We all see these irresistible offers where if you buy the product for a hundred dollars, you’re going to get 5,000 worth of free bonuses and blah, blah, blah.
Those things, to me, smack of desperation because if your product was good enough, why do I need all these five millions worth of free bonuses?
Crafting your offer
I think if you’re crafting your offer, you have to make sure that what you’re offering resonates with your target audience, and that comes from what your audience tell you.
For example, I know that there are various barriers in my target audience. Time, money, credibility are barriers. So in my sales copy, I’m going to address those barriers, those objections, and it will lead to… Think of it as a stage play, the offer is the “ta dah” at the end. You arrive at the point where it makes sense to do this next thing because the offer is presented in front of you.
You can’t just say, “Here’s the offer,” and nothing else. It’s how you lead up to the offer, but you have to be clear on what the offer is from day one.
No decent copywriters should say, “I’m going to guarantee results,” because you don’t know. If anybody says to me, “I’ll guarantee you that’s going to work,” excuse me, there’s the door, because the only way you’re going to know is to test it.
Test test test
Now, I can write an ad, which I think is brilliant or a bummer, absolute disaster, right? And I would say that the hit rate is probably one in 10,