Understanding the role of the T-Shaped Marketer – David Edmundson-Bird, Senior Lecturer in Digital Marketing

This video podcast (6 minutes) discusses how being a T-Shaped Marketer is increasingly the best thing to be.

Do you constantly find yourself asking, “what are the key skills I need to develop in order to stay ahead?”

T-Shaped Marketing can be defined as a Marketer who has a broad knowledge spanning a wide range of areas in Digital Marketing but mainly specialising in 1 or 2. This podcast goes into detail on topics such as: what does being a T-shaped marketer look like; 5 Reasons why you should consider being a T-Shaped Marketer & how T-shaped marketing skills can benefit you!