Watch below for another episode of our Digital Marketing Success Stories, This time it’s Adidas (Japan) and their “Green Light Run” Campaign
Here is our next Digital Marketing Success Story. This time it’s Adidas (Japan) and their “Green Light Run” Campaign.
About this Campaign
The Green Light Run offered runners an opportunity to complete a 42.195km route through Tokyo, the world’s most populous city, WITHOUT STOPPING.
Tokyo has a staggering 15,772 traffic signals making it nearly impossible to complete an uninterrupted urban run..
WATCH to see how adidas made this idea become reality.