The short answer is yes! You can become a digital marketer! Anyone can if they put their mind to it! Digital marketing is a dynamic field that requires a unique set of skills and qualities to be successful.
It might not always be easy to develop these skills, but the good news is that there’s a whole host of courses you could take and resources you could look at to learn the ropes.
If you’re considering a career in this industry, its natural to wonder if you have what it takes to thrive in this field, but the great thing about digital marketing is that there is so many different areas of focus that it has something for everyone, and anyone can become a digital marketer with the right pathway.
In this article, we’ll delve into the role of a digital marketer, the necessary skills and qualifications, ways to build a strong portfolio, job opportunities in the industry, and tips for success.
Understanding the Role of a Digital Marketer
The primary role of a digital marketer is to create and implement marketing strategies using digital channels such as social media, email marketing, and paid advertising.
However, the role of a digital marketer goes beyond just implementing marketing strategies. They must have a deep understanding of the brand they are representing and the target audience they are trying to reach.
A digital marketer must conduct extensive research to understand the target audience, their interests, and their behaviors. This research will help the digital marketer to develop a comprehensive strategy that will resonate with the target audience.
Once the strategy is in place, the digital marketer must generate engaging content that will capture the attention of the target audience. This content can take many forms, including blog posts, social media posts, videos, and email newsletters.
The digital marketer must be creative and innovative in their approach to content creation, as the online space is crowded with content competing for attention.
In addition to creating content, a digital marketer must also be able to analyse data to determine the success of their campaigns. They must be able to interpret data from various sources, including website analytics, social media analytics, and email marketing metrics.
The digital marketer must then use this data to adjust their strategies and tactics to optimize their campaigns.
Key Responsibilities and Tasks
One of the primary responsibilities of a digital marketer is to develop brand awareness and attract new customers. This can be achieved through various methods such as paid advertising campaigns, social media marketing, and content creation.
Digital marketers must also be able to create and manage email marketing campaigns that engage customers and drive conversions.
Another key responsibility of a digital marketer is to manage the company’s online reputation. This involves monitoring social media channels and online review sites to ensure that the brand is being portrayed accurately and positively.
A digital marketer must be able to respond to negative feedback in a timely and professional manner.
Finally, a digital marketer must stay up-to-date with the latest digital marketing trends and technologies. This requires attending industry conferences and staying engaged with online communities of digital marketers.
The digital marketer must be able to adapt quickly to changes in the digital landscape to ensure that their campaigns remain effective.
Essential Skills and Qualities
Successful digital marketers possess a unique set of skills and qualities. They are creative, analytical, and have a deep understanding of social media platforms and digital marketing tools.
They should also be able to communicate effectively, work well under pressure, and have excellent time management skills.
A digital marketer must have a passion for staying up-to-date with industry trends and be able to pivot quickly in a fast-paced environment. They must be able to think critically and be comfortable making data-driven decisions.
Finally, a digital marketer must be able to work collaboratively with other members of the marketing team, as well as with external vendors and partners.
Educational Backgrounds and Training
There is no exact educational path to becoming a digital marketer, but there are several options that can provide you with a strong foundation in marketing.
In this section, we’ll explore some of the most popular educational paths for digital marketers and what you can expect from each of them.
Formal Education Options
Many digital marketers have bachelor’s or master’s degrees in marketing, communications, or related fields.
Formal education programs can provide you with valuable skills, such as analytics and data interpretation, in addition to a theoretical understanding of marketing principles.
During your time in a formal education program, you’ll likely take courses in marketing research, consumer behavior, marketing strategy, and more. You’ll also have the opportunity to gain hands-on experience through internships or co-op programs.
One benefit of pursuing a formal education in marketing is that it can provide you with a well-rounded understanding of the industry.
You’ll learn about traditional marketing techniques, such as print and television advertising, as well as newer digital marketing techniques, such as social media advertising and search engine optimisation (SEO).
Online Courses (Diplomas, Short Courses and Certifications)
Online courses in digital marketing are another great option for individuals who want to gain knowledge and experience in the field but may not have the time or resources to pursue a full-time degree.
Many online courses offer certification programs, which can add value to your resume and set you apart from other job candidates.
Some popular online courses for digital marketers include courses in SEO, social media marketing, email marketing, and content marketing. These courses typically cover the basics of each marketing technique and provide you with actionable strategies for implementing them.
One benefit of online courses is that they are often self-paced, allowing you to learn at your own speed. They are also typically more affordable than formal education programs, making them accessible to a wider range of individuals.
Having a specialised skill set can make you stand out in a competitive job market. MMC Learning delivers some of the most popular certifications for digital marketers accredited by the Digital Marketing Institute (DMI) one of the top awarding bodies for digital marketing qualifications.
Since their foundation in 2009, the DMI has become globally recognised and their qualifications are respected by employers around the world. DMI certifcations available at MMC Learning include:
DMI Certified Digital Marketing Professional: This course is designed to arm you with the know-how, experience, and insights to be able to work and speak with authority in this fast-paced industry. You’ll learn how to reach customers and how traditional and digital media can work together.
The course takes you through the basics of digital including Social Media Marketing, Paid Search (PPC) using Google Ads, Email Marketing, Analytics with Google Analytics, Content Marketing, Search Engine Optimisation (SEO), Website Optimisation, Digital Marketing Strategy and more, focusing on education you on the principles of Digital Marketing, developing objectives, connecting with the Customer, digital research and cultural research.
DMI Certified Digital Strategist: This course uses interactive learning to teach you every aspect of digital marketing strategy.
The program will provide you with a deep understanding of all the elements that go in to creating effective digital strategy, including traditional Communications, digital Communications, digital Channels, marketing automation, budget & Resourcing, big data & analytics, digital Leadership, strategy formulation & planning in order to help you drive digital marketing in your business and career.
The Diploma in Digital Strategy & Planning is designed to give you the skills, know-how, strategy, and techniques to be the change you want to see in the world.
DMI Certified Search Marketing Specialist: This SEO certification teaches students the key concepts of search engine optimisation, including keyword research, on-page optimisation, and link building strategies.
With this certification, you will learn how to optimise websites for search engines like Google, Bing, and Yahoo, with the goal of improving their visibility in search results.
You will also gain an understanding of how to analyse website traffic using google analytics and use data to make informed decisions about your SEO strategy.
This certification is highly valued in the digital marketing industry, as SEO is a critical component of any successful online marketing campaign. It is a valuable asset for anyone looking to work in digital marketing, as it is highly respected by employers.
DMI Certified Social Media Marketing Specialist: This social media marketing certification equips students with the skills they need to excel in social media marketing campaigns, from building a social media strategy to creating engaging content.
With this certification, you will learn how to use social media platforms such as Facebook, Twitter, and Instagram to promote brands and products, engage with customers, and drive website traffic.
You will also gain an understanding of how to measure the success of your social media campaigns and adjust your strategy accordingly. This certification is particularly valuable for anyone looking to work in social media marketing, as it demonstrates a deep understanding of how social media platforms work and how to use them effectively.
Overall, pursuing specialist certificate qualifications in digital marketing can be a great way to differentiate yourself from other job candidates and demonstrate your expertise in a specific area.
Whether you choose to pursue a social media marketing certification, an SEO certification, or another type of certification, you can be sure that the skills you learn will be in high demand in the digital marketing industry.
Diploma programs offer a more comprehensive and in-depth education in the field of digital marketing.
Diploma programs usually take longer on average, lasting on average 6 months to two years depending on academic level. They provide a broad introduction to the world of marketing, they typically cover a broad range of topics, including marketing strategy, consumer behavior, and data analytics.
MMC Learning delivers diplomas from the Chartered Institute of Marketing, (CIM) one of the foremost awarding bodies of marketing qualifications established in 1911 and respected by employers around the world.
Diploma qualifications available include:
- CIM Diploma in Professional Marketing
- CIM Diploma in Digital Marketing
- CIM Level 7 Marketing Leadership Programme
Short courses and Award Qualifications:
Additionally, short course programs are even shorter courses which can be completed in a matter of weeks. Similarly to specialist Ceritifcations, they provide an in-depth introduction which can be beneficial for those looking to advance their careers in the field of digital marketing.
MMC Learning is a provider of accredited short courses from the CIM as well as their own uniquely designed short courses bringing learners up to speed in a variety of digital marketing areas.
- CIM Specialist Award in AI Marketing
- CIM Specialist Award in Content Strategy
- CIM Specialist Award in Ecommerce
- CIM Specialist Award in SEO and Paid Search Management
- CIM Specialist Award in Social Media Management
- ChatGPT + AI content generation for Marketing
- ChatGPT + AI for Freelance Marketers & Consultants
- ChatGPT + AI for Business + Entrepreneurs
- AI Image Generation – Midjourney
- AI for Video and Audio Content Creation
Another great resource for digital marketing short courses is HubSpot Academy. HubSpot offers free online courses in topics such as inbound marketing, email marketing, and social media marketing.
Or you could check out Google and Linkedin learning’s online short course offerings. These courses provide valuable insights and practical tips for improving your digital marketing skills.
Internships and Work Experience
Internships and work experience can also help prepare you for a career in digital marketing.
Many companies offer internships that provide hands-on experience in digital marketing campaigns, allowing you to build a portfolio of work and learn from experienced professionals in the field.
During an internship, you may be responsible for tasks such as creating social media posts, analysing website traffic data, and assisting with email marketing campaigns.
These experiences can provide you with valuable skills and give you a taste of what it’s like to work in the industry.
Work experience in related fields, such as advertising or public relations, can also be beneficial for aspiring digital marketers. These fields often involve similar skills and techniques, and can provide you with a foundation for transitioning into digital marketing.
Whether you pursue a formal education, online courses, internships, or work experience, there are many paths to becoming a successful digital marketer.
The key is to be proactive in seeking out opportunities to learn and gain experience, and to stay up-to-date on the latest marketing trends and techniques.
Building a Strong Portfolio
A strong portfolio is essential for any digital marketer looking to establish themselves in the industry. It is a visual representation of your skills, experience, and accomplishments and can make or break your chances of landing your dream job.
Here are a few tips on how to showcase your skills and create a personal brand that stands out.
Showcasing Your Skills
When it comes to showcasing your skills, the key is to provide tangible evidence of your abilities. Include samples of your work, such as social media campaigns, blog posts, or website design projects, in your portfolio.
However, don’t just list your projects and leave it at that. Be sure to highlight any measurable results from your campaigns, such as an increase in website traffic or social media engagement.
This will show potential employers that you not only have the skills, but you also know how to use them effectively.
Another way to showcase your skills is to provide case studies that demonstrate how you solved a particular problem for a client.
This will give potential employers insight into your problem-solving abilities and show them how you can add value to their organisation.
Creating a Personal Brand
Building a strong personal brand is crucial for success in the digital marketing industry. Your personal brand is what sets you apart from other digital marketers and helps you establish yourself as an expert in your field.
To create a strong personal brand, focus on your unique skills and experiences and consider creating a blog or social media presence to showcase your expertise and connect with industry professionals.
When creating your personal brand, it’s important to be authentic and true to yourself.
Don’t try to be someone you’re not, as this will come across as disingenuous. Instead, focus on what makes you unique and use that to your advantage.
Networking and Industry Connections
Networking is a crucial part of any job search, and the digital marketing industry is no exception. Attend industry events and join professional organisations to connect with other digital marketers and potential employers.
Building a solid network can lead to new opportunities and valuable connections in the industry.
When networking, it’s important to be genuine and authentic. Don’t just focus on what others can do for you; instead, focus on building relationships and helping others.
This will make you stand out from the crowd and help you establish yourself as a valuable member of the digital marketing community.
In conclusion, building a strong portfolio is essential for any digital marketer looking to establish themselves in the industry.
By showcasing your skills, creating a personal brand, and networking with industry professionals, you can set yourself apart from the competition and land your dream job.
Job Opportunities in Digital Marketing
Digital marketing is a vast and ever-evolving field that offers numerous job opportunities across various industries. With the rise of the internet and social media, digital marketing has become an essential component of any business’s marketing strategy.
Here are a few of the common types of roles in this field.
In-house vs. Agency Roles
Many large companies have in-house digital marketing teams that handle all aspects of their online presence. These teams work closely with other departments, such as sales and product development, to create and execute marketing campaigns that align with the company’s overall goals and objectives.
In-house digital marketers may specialse in areas such as content marketing, social media, or analytics.
Alternatively, digital marketing agencies are businesses that provide marketing services to clients across a variety of industries. These agencies work with clients to develop and implement ma