Read key points and video transcript
Angelica’s first video that hit the 10,000 views milestone was a video of her editing an Instagram story. Her videos give the audience tips and tricks and creative ideas of what to post and when to post it. She also teaches her audience what to do and what to avoid, how to optimise your bio, how to create the perfect caption etc.
Angelica’s opines that Instagram shows an unattainable world of luxury, money, and travel. She argues that those who are famous on Instagram are famous due to showing a life that the average viewer cannot have but the audience still wants to see this.
Whereas on TikTok, she states that it is quite the opposite in a sense that TikTok is raw and full of naturalness. It has people at home dancing, having fun, doing challenges.
Make sure there is a lot of ‘yourself’ in the content you create. Avoid generic videos that anyone can make. Let your personality pour into your content. This would be the best way to expand your channel. Gather content from other accounts and see if that same content would benefit your audience but make sure there is an element of personalisation to it.
Your content should be consistent – do not just hope a particular video will go viral and that your channel will gain traction from that. Instead, upload quality content consistently. Then you could gradually increase the frequency of your videos. But keep your upload count between 1 and 3 a day.
One thing crucial about TikTok is that everything changes very suddenly so it is vital to stay up to date with the changes. For example, a few months ago, videos would boom in one day and gain extreme traction but then the next video would have next to nothing views. More recently, TikTok gives around 3 days to go viral so the same video will be shown to new viewers for 3 days instead of 1. So now the view counts increase steadily and not just a random influx of views in a day.
The way TikTok works is that if an old video is gaining traction, the algorithms will place that old video back onto the For You page to further increase the view count. This is the reason why it is advised never to delete videos. In Angelica’s case, one of her videos only had 40 views but due to the new algorithms, it is now on a million views.
Stephen Humphrey:
So give us just an idea about the topics that you cover regularly or the types of topics that are hot at the moment, so to speak.
Angelica Siciliani Fendi:
So the video that got me my first 10,000 as I was saying before is me editing an Instagram story.
Stephen Humphrey:
Okay.
Angelica Siciliani Fendi:
So this is mainly what I do, because this is what keeps people in the page.
Stephen Humphrey:
Yeah.
Angelica Siciliani Fendi:
They love when I give creative ideas of what to post and how to post it. It’s all about people who have this instrument, but they don’t really know how to use it. So when I give them some creative tips, or even structure optimization tips, then they know they can do it because the way I put it, it’s quite straightforward. It’s quite easy, but they just never thought of it or they never… well, obviously it’s not their job. They have their job. I have mine. So I discover these little tricks and tips, and I just show literally. I have my iPad, I film my phone with my iPad and it’s me doing my things and people like it.
Angelica Siciliani Fendi:
So there’s a lot of apps that I use as well. So I show these apps as well. Some of them actually contacted me saying… well, asking me to do a sponsored video with their app. And obviously I show to 95000 people this app, there’s going to be some people who download it. So it’s interesting as well. And yeah, so I show, I also give tips on what to do, what not to do to grow on TikTok, on Instagram, how to optimise your bio, how to create the perfect caption, how to well create, for example, there’s these effects that you can use. So there’s the perfect grade on Instagram.
Angelica Siciliani Fendi:
So you have your feed, your posts, and some people have perfectly, aesthetical, beautiful grades and there’s simple tricks to make that. So I show that. So I reveal the… so I have this theory, actually I find it super interesting, that Instagram was the unattainable world of money, luxury, travelling. Those who are famous on Instagram, it’s just the life I can never have, but I want it. I want to see it. TikTok is completely the opposite. TikTok is crushing this. It’s being raw, being natural, real dancing at home, doing fun stuff. You fall, you’re viral. It’s just completely the opposite. So I think that in my small space, I’ve done that as well. So people who have perfectly, aesthetically, beautiful Instagram grades and stuff, I just show them it’s actually quite easy.
Angelica Siciliani Fendi:
You download these apps an