Digital & Content Marketing Success Story
Interview with Angelica (watch video part I)
Introduction to the journey to get from ZERO to 90k followers in 3 months
The social media platform TikTok has gained unprecedented traction during this lockdown season. This new phenomenon has seen millions of users from all over the globe uploading short-duration videos for the world’s viewing pleasure. The main aim of TikTok is supposedly to ‘inspire creativity and bring joy’.
In this case study, Stephen Humphrey, who is the subject matter expert at MMC, investigates and discusses the success story of TikTok influencer Angelica Siciliani Fendi who has enjoyed newfound fame from TikTok.