Positive Impact on your business of investing in a quality product and the consequences of poor quality training:
It’s important to take a step back sometimes and remember the main reason you are sending employees on courses- to benefit the business.
Providing adequate training equips your employees to do their jobs well – which ultimately benefits the company as a whole.
The positive impact for businesses in investing in education and continuous professional development of employees has been widely proven by research. Organisations who prioritise employee learning and CPD are more likely to ensure continuous development of the business as a whole as they will produce more knowledgeable and motivated employees who can offer fresh insights.
As a result of implementing learning innovation, in the top organisations:
- 59% increase productivity
- 39% drive business innovation
- 38% improve talent strategies to keep the best people
- 47% build capability of organisation to solve problems
- 48% develop the learning culture within their organisation
- 68% facilitate new ways of working
Despite this, there is arguably a lack of investment in training in many companies. While participation in in-work training varies by occupation group, with employees in professional occupations most likely (37.3%) to undertake in-work training, a study by the UK Government found that on average only 26% of employees in the UK said they had taken part in in-work training or education- an arguably underwhelming figure given its importance.
A long-term research project commissioned by Middlesex University for Work Based Learning found that, from a 4,300 workers sample, 74% felt that they weren’t achieving their full potential at work due to lack of development opportunities.
The most successful organisations will recognise the importance of investing in employee training and education and acknowledge that continuous learning and development is beneficial to both individuals and the organisation and put their money where their mouth is by investing in the apparently more expensive CPD schemes and training programmes.
Effective training dramatically increases productivity. With regular and adequate training programs, you can support employees to maintain high levels of productivity. Well trained employees understand how to efficiently and effectively perform their roles.
Well trained employees also work smarter. Because trained employees understand how to perform their roles, they are often able to complete their responsibilities more efficiently than under-trained workers. Ultimately, that allows them to get more done in a shorter amount of time—which benefits both customers and the company as a whole.
If an employee doesn’t receive adequate training, they will likely make more mistakes. This may open them up to disciplinary action or poor performance reviews as they miss opportunities to grow professionally and may not be able to meet performance goals. Workers who aren’t fully trained will generally take longer to perform tasks—and may perform them to a lower standard – which will hinder your overall productivity.
What’s more, the negative impact on the business of poor training could be significant.
If your business is equipped with well trained employees, your company could be capable of acquiring and serving more customers, but if you don’t provide that training, not only will you probably never achieve optimal productivity but you could lose customers. Poorly trained employees may lack the knowledge and skills to provide a good customer experience. In response, customers may take their business elsewhere. One poor customer experience may seem like a small problem, but as untrained employees continue to impact more and more customers, your brand as a whole may suffer and it could do significant Damage to your brand reputation.
Particularly when it comes to marketing, effective Digital marketing and social media performance management to ensure message consistency and a good reputation can be vital.
So if the question is whether a more expensive professional qualification can be justified, and whether it is worth the value in terms of final company performance results… Yes!