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Is It Worth Getting a Digital Marketing Certificate?

The short answer is, yes it can definitely be worth getting a digital marketing certificate.

Digital marketing has become an essential part of any business’s success, and as such more and more people are looking to enter the field.

However this also the digital marketing job market has become more competitive when it comes to landing the top jobs as employers look to hire only the most qualified digital marketers.

Gaining a digital marketing certificate can help set you apart and prove to employers that you have the necessary training and dedication to excel in the role.

It can also be a great way to break into the industry by learning or progress in your career by specialising in a certain field of digital marketing.

Certificates have the added benefit of being much cheaper and faster to complete than a traditional marketing degree course.

With many benefits it’s no surprise that more people are considering getting a digital marketing certificate.

Let’s explore the various aspects of digital marketing certificates to help you make an informed decision on whether its the right course for you.

Understanding Digital Marketing Certificates

What is a digital marketing certificate?

A digital marketing certificate is a credential that verifies your proficiency in various aspects of digital marketing.

A certificate is a way for you to demonstrate to potential employers or clients that you have the knowledge and skills to create effective digital marketing campaigns.

With the rise of digital marketing, many businesses are looking for professionals who can help them create and execute successful digital marketing campaigns.

A digital marketing certificate can help you stand out from the competition and show that you have the skills and knowledge required to succeed in this field.

Types of digital marketing certificates

There are various digital marketing certificates available, ranging from general to specialised certificates.

General certificates cover all aspects of digital marketing, while specialised certificates focus on specific areas, such as social media marketing, email marketing, SEO, and PPC.

If you are just starting out in digital marketing, a general certificate can be a great way to get a broad understanding of the field.

However, if you already have some experience in a specific area of digital marketing, a specialised certificate can help you deepen your knowledge and skills in that area.

Popular digital marketing certificate programs

There are several popular digital marketing certificates which offer in-depth training and certification in the respective areas of digital marketing.

MMC Learning delivers some of the most popular certifications for digital marketers accredited by the Digital Marketing Institute (DMI) and Chartered Management Institute one of the top awarding bodies for digital marketing qualifications.

The Digital Marketing Institute has a range of certifications including a general digital marketing certificate and certificates in areas like digital strategy, search marketing, and social media marketing.

Since their foundation in 2009, the DMI has become globally recognised and their qualifications are respected by employers around the world.

DMI certifcations available at MMC Learning include:

  • DMI Certified Digital Marketing Professional: This course is designed to arm you with the know-how, experience, and insights to be able to work and speak with authority in this fast-paced industry. You’ll learn how to reach customers and how traditional and digital media can work together. The course takes you through the basics of digital including Social Media Marketing, Paid Search (PPC) using Google Ads, Email Marketing, Analytics with Google Analytics, Content Marketing, Search Engine Optimisation (SEO), Website Optimisation, Digital Marketing Strategy and more, focusing on education you on the principles of Digital Marketing, developing objectives, connecting with the Customer, digital research and cultural research.
  • DMI Certified Digital Strategist: This course uses interactive learning to teach you every aspect of digital marketing strategy. The program will provide you with a deep understanding of all the elements that go in to creating effective digital strategy, including traditional Communications, digital Communications, digital Channels, marketing automation, budget & Resourcing, big data & analytics, digital Leadership, strategy formulation & planning in order to help you drive digital marketing in your business and career. The Diploma in Digital Strategy & Planning is designed to give you the skills, know-how, strategy, and techniques to be the change you want to see in the world.
  • DMI Certified Search Marketing Specialist: This SEO certification teaches students the key concepts of search engine optimisation, including keyword research, on-page optimisation, and link building strategies. With this certification, you will learn how to optimise websites for search engines like Google, Bing, and Yahoo, with the goal of improving their visibility in search results. You will also gain an understanding of how to analyse website traffic using google analytics and use data to make informed decisions about your SEO strategy. This certification is highly valued in the digital marketing industry, as SEO is a critical component of any successful online marketing campaign. It is a valuable asset for anyone looking to work in digital marketing, as it is highly respected by employers.
  • DMI Certified Social Media Marketing Specialist: This social media marketing certification equips students with the skills they need to excel in social