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Posts by category
- Category: Conversion (Analytics)
- Category: Conversion (Content Marketing)
- What are the Positive Benefits of Creating a Content Marketing Strategy on an Organisation’s Marketing?
- Dave Chaffey on Aligning Content with Customer Journey, Personalisation and Measuring Content Marketing
- Three Steps to Creating Better, More Engaging Marketing Content
- How technology can transform your Content Marketing activities – more latest insights from Dave Chaffey
- Why most marketing professionals find content marketing hard – and three ways to make content marketing easier
- Content Marketing Trends 2022 with Dave Chaffey
- Dig into Content & Conversion – Attend our Marketing Summit 2022
- How can I make 2022 my best year ever as a Content Marketing professional?
- How can I improve my content marketing skills?
- Using the TAPAS Model for creative marketing
- Search, Content and Copywriting Resources
- Does your marketing content faithfully reflect your brand and build trust?
- Why content marketing is so important in sales; content based on understanding customer buying signals
- Book recommendations for Copywriting – improve your knowledge and skills from the leaders in this field.
- Quick tips on writing headlines that can stop the right people to engage with your adverts
- Category: Top Reading and Resources
- Category: Conversion (Website)
- Category: Fractal Friday
- Fractal Friday Digital Marketing Round Up #42
- Fractal Friday Digital Marketing Round Up #41
- Fractal Friday Digital Marketing Round Up #40
- Fractal Friday Digital Marketing Round Up #39
- Fractal Friday Digital Marketing Round Up #38
- Fractal Friday Digital Marketing Round Up #37
- Fractal Friday Digital Marketing Round Up #36
- Fractal Friday Digital Marketing Round Up #35
- Fractal Friday Digital Marketing Round Up #34
- Fractal Friday Digital Marketing Round Up #33
- Fractal Friday Digital Marketing Round Up #32
- Fractal Friday Digital Marketing Round Up #31
- Fractal Friday Digital Marketing Round Up #30
- Fractal Friday Digital Marketing Round Up #29
- Fractal Friday Digital Marketing Round Up #28
- Fractal Friday Digital Marketing Round Up #27
- Fractal Friday Digital Marketing Round Up #26
- Fractal Friday Digital Marketing Round Up #25
- Fractal Friday Digital Marketing Round Up #24
- Fractal Friday Digital Marketing Round Up #23
- Fractal Friday Digital Marketing Round Up #22
- Fractal Friday Digital Marketing Round Up #21
- Fractal Friday Digital Marketing Round Up #20
- Fractal Friday Digital Marketing Round Up #19
- Fractal Friday Digital Marketing Round Up #18
- Fractal Friday Digital Marketing Round Up #17
- Fractal Friday Digital Marketing Round Up #16
- Fractal Friday Digital Marketing Round Up #15
- Fractal Friday Digital Marketing Round Up #14
- Fractal Friday Digital Marketing Round Up #13
- Fractal Friday Digital Marketing Round Up #12
- Fractal Friday Digital Marketing Round Up #11
- Fractal Friday Digital Marketing Round Up #10
- Fractal Friday Digital Marketing Round Up #9
- Fractal Friday Digital Marketing Round Up #8
- Fractal Friday Digital Marketing Round Up #7
- Fractal Friday Digital Marketing Round Up #6
- Fractal Friday Digital Marketing Round Up #5
- Fractal Friday Digital Marketing Round Up #4
- Fractal Friday Digital Marketing Round Up #3
- Fractal Friday Digital Marketing Round Up #2
- Fractal Friday Digital Marketing Round Up #1
- Category: Management and Leadership
- Category: Marketing Models
- Category: Marketing Qualifications FAQs
- What jobs can I get with a Masters in digital marketing?
- Is it worth doing a digital marketing masters?
- Am I good enough to study for a professional Marketing qualification?
- Which Are The Best CIM Study Centres in the UK
- Why do some Marketing courses and qualifications cost more than others?
- How do I choose the right learning provider for my Marketing Qualification? What is the difference between IDM and CIM?
- Category: Masters in Digital Marketing
- How To Manage Your Time When Studying
- Be A Marketer Who Can Innovate
- Important advice for finding the right learning provider for the MSc in Digital Marketing
- Is a Masters in Digital Marketing worth it? A leading content strategist gives his advice on the return of investment on studying a higher level qualification
- Category: MMC Updates
- Category: Planning Campaigns
- Digital Marketing Success Story; Zero to 90k followers in 3 months (Part V) – What types of content works and scheduling?
- Digital Marketing Success Story; Zero to 90k followers in 3 months (Part IV) – Generating content ideas and frequency
- Digital & Content Marketing Success Story, Interview with Angelica (watch video part II) Target audience and metrics – From ZERO to 90k followers in 3 months
- Digital Marketing Success Story – Adidas (Japan) and their “Green Light Run” Campaign
- Category: Positioning (Career Planning)
- Is Mark Ritson right in his stance on Strategic Marketing and Strategic Marketers?
- How to protect your Marketing career against the threat of automation and AI
- How to improve the perception of Marketing in your business – and perception of you as a Pivotal Marketer
- The Six Key Skills every Modern Marketer needs to Master, to be Successful in 2022
- Why investing in your marketing team is the best investment you can make – and seven ways to do it!
- Why Spring is the best time of year to start a CIM marketing qualification course of study?
- Why September is the best month of the year to kickstart your personal development
- How understanding what drives you can lead to a more rewarding life and lifestyle
- How marketing qualifications can set you up to work for yourself as a marketing consultant, marketing trainer or marketing coach
- How To Write A More Credible CV To Secure Your Next Marketing Job
- 5 ways to expand your digital marketing knowledge and mindset
- 6 ways to dramatically improve your marketing career prospects
- Seven ways to break into marketing and position yourself to secure your first marketing role
- How to Stop Holding Yourself Back
- Marketing Career Goals – Become a Master Mixer
- Category: Personal Goals Setting
- Category: Positioning (Consultant)
- Category: Power Tools
- Trello for project and personal management
- Power Tools – SEMRush; Search Marketing, keyword & competitor insights
- Power Tools – Slack – Practical insight into how can it be used for teams, productivity and communication
- Power Tools – GT Metrix; A useful free online tool to analyse the performance of your website
- Power Tools – Scrivener – Writing software for authors, bloggers, content producers and postgrad students that is 10 times better than Word!
- Category: Search Marketing
- Category: Productise
- Category: Productivity
- Category: Proficiency
- Why the T-Shaped marketer is a critical things to understand for your career and development
- The top 3 books every Marketer should read, recommended by Mike Baxter
- Category: Digital Marketing Planning & Strategy
- Digital Marketing Trends 2022 (Part 6)
- Digital Marketing Trends 2022 (Part 5 – Cookies, Privacy and Data Management)
- Digital Marketing Trends 2022 (Part 4 – TikTok and Snackable Video)
- Digital Marketing Trends 2022 (Part 3 – The Metaverse)
- Digital Marketing Trends 2022 (Part 2)
- Digital Marketing Trends 2022 (Part 1)
- Answering frequently asked questions about content marketing
- Making your marketing content more meaningful to customers (storytelling and more)
- Balancing effective Content Marketing with sales objectives
- Understanding what content marketing is really about and managing the “bargain” of insight for contact details
- How content plans, core pillars, key topics and elevating your narrative all drive successful content marketing
- Rethinking content marketing strategy and looking at ways to achieve a return from content marketing initiatives
- Making business strategy simple, reducing the planning gap and using product extension to open up new markets
- How to make SWOT analysis better and segment markets and customers much more effectively
- How to stay on top of market changes, look for opportunities and build competitive advantage
- Talking markets not marketing: How Marketers can add value to their organisations and not end up like Blockbuster or Kodak
- Moving the perception of marketing from cost to value
- Attuning your marketing to your audience – tone, privacy and the rise of audio post pandemic
- Pandemic winners and losers and what post-pandemic marketing looks like
- How to succeed in getting sales and marketing to work harmoniously
- Presenting marketing effectively to the C-suite
- Perfect Personas
- What do we mean when we talk about digital (marketing) strategy?
- Breaking down strategy KPIs to ensure strategy is effective and works
- Getting creative with strategy and understanding the key elements
- The difference between strategy and strategic plans (and the impact on marketing)
- Defining strategy and ensuring it is consistently implemented
- Understanding what strategy is and how to create strategy that means something to people who have to implement it
- Ideal customers and personas
- The challenge of creating marketing content which has to be ‘Great’, ‘Remarkable’, ‘Awesome’, ‘Epic’
- Using a more data driven approach to measure customer ENGAGEment (RACE marketing model)
- Converting your customers – More on the RACE marketing model
- Competitor analysis for marketing plans: Evaluating external risks
- Crafting the Irresistible Offer
- Interacting with your customers – More on the RACE marketing model
- Reach your target customers with the RACE marketing model
- RACE Model
- Category: Prosperity (Success)
- Transform Yourself Through Higher Education
- Digital Marketing Success Story; Zero to 90k followers in 3 months (Part III) – ATTRACT and ENGAGE in 15 seconds
- Digital & Content Marketing Success Story, Interview with Angelica (watch video part I) – Introduction to the journey to get from ZERO to 90k followers in 3 months
- Category: Qualifications
- Category: Student Success
- Category: Study Advice
- Category: Uncategorized
Knowledge
- Marketing Communications Mix Theory
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- How to Write a Marketing Plan
- Marketing Planning Framework
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- What is a Marketing Plan?
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- Integrated Marketing Campaign
- Integrated Marketing Plan
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