Hello and Welcome

Welcome to the MMC family & thank you for your interest in studying with us.

We have been educating Marketers for almost 20 years and I have personally, helped businesses implement Sales and Digital Marketing funnels over the last 10 years.

With all the wisdom and networks we have built over this period, we can:

  • contribute to you becoming a significant person in your company or industry
  • help you in your personal growth journey
  • build transferable skills so you can take on a variety of different roles
  • connect you to a community of Marketers to build great relationships
  • provide you with tools and templates so you can help others with Marketing success
  • help you become a stronger marketer who can respond to the market with certainty

Scroll further to download the syllabus and view information on our qualifications.

I am keen to explore how I can help you in your journey and will be in touch shortly.

With Positivity,


Imran Farooq

CEO // Digital Marketer since 2001 // Speaker and Consultant
+44 (0) 7956 980 280 | Email me: qualifications@mmclearning.com
Connect to me on LinkedIn >>

Download and view key information points (choose qualification below)

1.  Quick overview

Qualification: Certificate in Professional Marketing
Accreditation: Chartered Institute of Marketing
Duration: 9 to 12 months
Delivery: 100% online learning
Assessment: one multiple choice exam and two work-based assignments

2.  Who is this for?

» For aspiring marketers who want to gain knowledge and skills to progress a successful career in marketing.

» For anyone working in marketing support roles or whose current job encompasses elements of marketing.

3.  Fees and funding

There are two parts to the fees, MMC tuition/course fees and CIM registration/assessment fees.

MMC tuition/course fees is £1,682
CIM fees are (£60 annual registration and £145 per module) = £495*
Total = £2,177

Funding
– Funded by your company:  we just need a purchase order number to get you started
– Funding yourself:  Are you paying for this qualification? email me to explore payment/funding options.

* CIM Fees are £395 for emerging markets listed on the link below.
http://www.cim.co.uk/media/2217/emergingmarketsrates-may2014.pdf

4. Download detailed syllabus

Download the Certificate in Professional Marketing syllabus overview:

cim-download-overview Download syllabus overview

Download Syllabus for each module:

cim-download-overview Download Module 1: Marketing

cim-download-overview Download Module 2: Digital Marketing

cim-download-overview Download Module 3: Integrated Communications

1.  Quick overview

Qualification: Diploma in Professional Marketing
Accreditation: Chartered Institute of Marketing
Duration: 9 to 12 months
Delivery: 100% online learning
Assessment: one exam and two work-based assignments

2.  Who is it for?

» For Marketers in operational, supervisory or management roles who want to develop their marketing knowledge and skills.

» Suitable for department managers, functional managers, product/brand managers, account managers, marketing executives and business development managers.

3.  Fees and funding

There are two parts to the fees, MMC tuition/course fees and CIM registration/assessment fees.

MMC tuition/course fees is £1,682
CIM fees are (£60 annual registration and £185 per module) = £615*
Total = £2,297

Funding
– Funded by your company:  we just need a purchase order number to get you started
– Funding yourself:  Are you paying for this qualification? email me to explore payment/funding options.

* CIM Fees are £455 for emerging markets listed on the link below.
http://www.cim.co.uk/media/2217/emergingmarketsrates-may2014.pdf

4. Download Syllabus

Download the Diploma in Professional Marketing syllabus overview:

cim-download-overview Download syllabus overview

Download Syllabus for each module:

cim-download-module-1 Download Module 1: Strategic Marketing

cim-download-module-4 Download Module 2: Digital Strategy

cim-download-module-2 Download Module 3: Mastering Metrics

1. Quick overview

Qualification: Digital Diploma in Professional Marketing
Accreditation: Chartered Institute of Marketing
Duration: 9 to 12 months
Delivery: 100% online learning
Assessment: 3 worked based, written assignments

2. Who is it for?

For marketers, consultants and Digital specialists who want to develop Digital Marketing skills to an advanced level.

3. Fees and Funding

There are two parts to the fees, MMC tuition/course fees and CIM registration/assessment fees.

MMC tuition/course fees is £1,682
CIM fees are (£60 annual registration and £185 per module) = £615*
Total = £2,297

Funding
– Funded by your company: we just need a purchase order number to get you started
– Funding yourself: Are you paying for this qualification? email me to explore payment/funding options.

4. Syllabus

Download syllabus overview here >>

– Module – Digital Strategy

(1. Goal setting and KPIs, 2. Segmentation & targeting, 3. Competitor benchmarking, 4. Planning frameworks, 5. Brand positioning, 6. Reach strategy & tactics, 7. Action planning, 8. Engagement & content strategy, 9. Conversion strategy, 10. Managing implementation)

– Module – Driving Digital Experience

(1. Customer insights, 2. Digital trends & tools, 3. Customer journey mapping, 4. Developing Personas, 5. User experience, 6. Web analytics, 7. Reporting & dashboards, 8. Online surveys, 9. Artificial intelligence, 10. Internet of things)

– Module – Mastering Digital Channels

(1. Search Marketing, 2. Email Marketing, 3. Display advertising, 4. Social media management, 5. Video channels, 6. Website landing pages, 7. Legal requirements, 8. Conversion optimisation, 9. Digital success tools, 10. Growth hacking)

1. Quick overview

Duration: 6 to 12 months

Delivery: 100% online learning

Qualification options: Award in Digital Strategy, Award in Mastering Digital Channels accredited by the Chartered Institute of Marketing

Assessment options: 2 worked based, written assignments

2. Who is it for?

For Marketers and Consultants who want to become successful at offering and delivering freelance Digital Marketing services.

3. Fees and Funding

Option 1 – £1,427

– Access to online learning Programme
– One to one coaching
– Personal journey map
– One award – Digital Strategy or Mastering Digital Strategy

Option 2 – £2,247

– Access to online learning Programme
– One to one coaching
– Personal journey map
– Two awards – Digital Strategy and Mastering Digital Strategy

Option 3 – £3,447

– Access to online learning Programme
– One to one coaching
– Personal journey map
– Two awards – Digital Strategy and Mastering Digital Strategy
– Marketing automation, funnel building coaching
– Personal branding and website build

Funding

– Funded by your company: we just need a purchase order number to get you started

– Funding yourself: Are you paying for this qualification? email me to explore payment/funding options.

4. Syllabus

– Module – Digital Marketer Pathway

(1. Success models, 2. Positioning to attract clients, 3. Mapping out your journey, 4. Pricing/revenue models, 5. T-shaped Marketer/skills, 6. Customer insights, 7. Funnel hacking, 8. Productivity/health, 9. Tools to accelerate, 10. Contracts/schemes)

– Module – Digital Strategy

(1. Goal setting and KPIs, 2. Segmentation & targeting, 3. Competitor benchmarking, 4. Planning frameworks, 5. Brand positioning, 6. Reach strategy & tactics, 7. Action planning, 8. Engagement & content strategy, 9. Conversion strategy, 10. Managing implementation)

– Module – Mastering Digital Channels

(1. Search Marketing, 2. Email Marketing, 3. Display advertising, 4. Social media management, 5. Video channels, 6. Website landing pages, 7. Legal requirements, 8. Conversion optimisation, 9. Digital success tools, 10. Growth hacking)

Frequently Asked Questions (FAQs)

– Access to all course materials (videos, audio, PDF downloads)
– Course books and relevant supporting texts to download
– Access to live webinars with tutors providing assessment guidance
– Bonus content – access to all our premium event videos worth thousands of pounds
– Bonus content – ebooks/video training with UK’s leading digital marketing author (Dave Chaffey) worth £350
– Dedicated course contact available for any queries throughout the week
– One to one kick start call with course advisor
– One to one support from experienced tutors giving you feedback on draft assignments
– Live group call with tutor who will help dissect the assignment brief
– Fast response support from our course team to cover your queries throughout the course
– Admin work done for you – we will print and submit your assignments

We have regular start dates throughout out the year – we can take enrolment up to 3 days before the start date.

2018

20th Aug
17th Sept
22nd Oct
19th Nov
10th Dec

Yes you can study one module at a time. Each module takes around 3 to 4 months if you are studying at a steady pace. The cost of each module is around a third of the full cost of the Diploma, email us to get the exact price.
YES if you are personally funding the qualification. MMC want you to be successful in gaining your CIM qualification. Part of our service in supporting you is to offer funding options so cost is no longer a barrier to your success. Email us to find out more.
There is flexibility built into the course schedule so you can work around deadlines at work, holidays and family.

We will only enter you for the assessment when you are ready and there are 3 points in the year when you will need to submit your work (March, June, December).

Email us to explore how we can create a schedule to suit you.

Most of the course is delivered through online videos and downloadable PDFs so you can study in your own time. There are live webinars around the assessment which are recorded if you can’t make them. You should plan to spend around 4 hours per week and more time when you are working on your assignments.
YES if you are prepared to invest more hours per week studying.
You can resit the assessment. The brief will be different and you will need to pay the assessment fee for that module.
If want to work at a slower pace – you can stretch the course over 18 months.
We provide a 100% money back guarantee on the MMC fees within the first two weeks of starting the course. If you want a refund, it is a simple request it by e-mail and you don’t have to provide a reason.

Contact us

Email us on qualifications@mmclearning.com