This Level 6 award is a vital element of your marketing qualification. It shows you how to take a strategic approach in marketing planning to achieve competitive advantage.
It recognises the significance of situation analyses and introduces techniques for assessing the external and internal environments that enable effective decision making. You will learn the importance of all stages within the marketing planning process, from the audit, through to strategic decision making and the implementation of plans. Discover how to manage resources and employ monitoring and measurement techniques that enable you to achieve strategic marketing objectives.