A digital marketer needs to have an in-depth understanding of the online marketing landscape and up to date digital marketing knowledge of all the technology and processes involved. There are many ways to try and get a foot in the door and get an entry level digital marketing job with no prior experience.
- Build Your Foundational Knowledge
An understanding of digital marketing concepts and best practices is essential to becoming a digital marketer. You can build your foundational knowledge through educational blog posts, YouTube tutorials, webinars and other free resources.
If you’re new to digital marketing one of the best ways to start your career and gain the skills you need to eucceed is to undertake a digital marketing qualification. Studying digital marketing can help you quickly get to grips with the theories and platforms behind it and give you a more comprehensive understanding of the field and a chance to gain hands-on experience. Qualifications from a renowned accreditor, such as the Chartered Institute of Marketing are highly respected by employers and can give you a significant advantage when it comes to securing jobs.
- Build a Digital Marketing Portfolio
You don’t have to wait until you’re in a job, there’s no time like the present to put your digital skills to use. You can showcase what you’re already capable of by building a portfolio of marketing projects that you can showcase to potential employers through freelancing sites or volunteering for smaller companies on an unpaid basis. The more experience you have and the more you can demonstrate to employers that you are willing to put the work in, the better your chances of getting noticed.
Getting familiar with digital marketing platforms such as Pay Per Click advertising platforms like Google Adwords or Facebook Ads on your own time is an effective way to impress employers and get ahead. This will show employers that you can understand digital marketing concepts and will give you an early start in developing your digital marketing skills.
Sometimes it is just about who you know, it’s important to start networking with established digital marketers. If you want to be a digital marketer then its all about connecting with people, so why not kill two birds with one stone and test your abilities by using LinkedIn, Twitter, and Facebook to reach out to digital marketing experts.
Digital marketing conferences and other events can offer excellent networking opportunities, as well as the opportunity to meet more experienced professionals and make connections.
A great way to make yourself an attractive hiring prospect to digital marketing employers is to specialise. While you’ll need to be an all rounder as well, there is a wide variety of digital marketing areas and many employers will be impressed if you develop your specific skill set – specialise- in one and prove yourself an expert in that area.
You could specialise in:
- Search engine optimization (SEO)
- Digital marketing planning and strategy
- Social media marketing
Many centres may even offer qualifications specifically in these areas. These specialties are also essential to a company’s overall marketing strategy, so it’s a win win, choose a specialty that you find interesting and engaging and chances are there will also be an employer looking for someone who knows all about just that.
- Look for entry-level Agency and In-House Jobs
You can break into the digital marketing industry by applying for jobs at both digital marketing agencies and in-house marketing departments. In addition to gaining valuable professional experience, working for a digital marketing agency will enable you to build a diverse client portfolio.