Not only is it a field with growing opportunities but marketing can also be a very fun job, in fact it can be whatever you make it.
Almost every industry is investing in marketing, particularly digital marketing. Therefore, with the high demand, with the right training and skill set proving you’re an indispensable asset, you’ll be able to be choosy about what marketing job you want and work in a field that specifically interests you. You might be interested in the arts or fashion or technology. Pretty much every organisation everywhere needs marketers who can elevate the brand to new heights.
If you’re a creative person, don’t run away with the idea marketing isn’t for you because it’s all figures and data analysis. In fact, marketing is actually an extremely creative industry, more so even than others. There’s plenty of elements of marketing that specifically need creatives such as copy-writing, graphic design and video production.
Organisations need innovative, imaginative people on their marketing team and in such a varied environment there will always be room for original creative thought and contributions to come up with new ways of marketing products, solving problems, and engaging audiences.
The past few years have taught us that marketers actually need to be creative to adapt to the changing marketing world and keep up with customers’ changing expectations. Creativity is more sought after than ever amongst employers and unconventional thought and ideas are encouraged, and can actually put you one step ahead of competitors.