The marketing industry has undergone a significant change over the last couple of years due to the covid pandemic and more recently the cost of living crisis meaning consumers are less willing to part with hard earned cash. Brands have had to explore new marketing strategies to engage and keep customers. Because of this, 2022 saw an increase in the use of innovative new technologies and digital platforms changing the way that businesses approach marketing strategies. In the current economy, there has never been a better time to become a digital marketer, with countless opportunities opening up to both experienced or aspiring marketers. 

A career in marketing can be an excellent career choice for those looking to break into an exciting and evolving industry. If you consider yourself to be an ambitious and creative strategic thinker, marketing could be the role for you. You’ll need good communication and analytical skills, but many entry level marketing jobs won’t require any formal qualifications and there are no limits to what you could achieve in this diverse field.

Marketing skills are currently greatly in demand. Organisations are investing more and more money into hiring skilled marketers as the need for effective marketing campaigns which win over audiences increases thereby increasing the need for skilled marketing professionals. 

In marketing, digital roles are among the fastest-growing, with social media expertise, email marketing and SEO proficiency being in high demand.

Digital marketing spending in 2022 increased by around 29% on average, according to a survey of UK marketers.

Not only is it a field with growing opportunities but marketing can also be a very fun job, in fact it can be whatever you make it. 

Almost every industry is investing in marketing, particularly digital marketing. Therefore, with the high demand, with the right training and skill set proving you’re an indispensable asset, you’ll be able to be choosy about what marketing job you want and work in a field that specifically interests you. You might be interested in the arts or fashion or technology. Pretty much every organisation everywhere needs marketers who can elevate the brand to new heights.

If you’re a creative person, don’t run away with the idea marketing isn’t for you because it’s all figures and data analysis. In fact, marketing is actually an extremely creative industry, more so even than others. There’s plenty of elements of marketing that specifically need creatives such as copy-writing, graphic design and video production.

Organisations need innovative, imaginative people on their marketing team and in such a varied environment there will always be room for original creative thought and contributions to come up with new ways of marketing products, solving problems, and engaging audiences.

The past few years have taught us that marketers actually need to be creative to adapt to the changing marketing world and keep up with customers’ changing expectations. Creativity is more sought after than ever amongst employers and unconventional thought and ideas are encouraged, and can actually put you one step ahead of competitors.

There is a worldwide need for marketing skills and this looks unlikely to change anytime soon. A marketing career can give you lots of opportunities and job security due to the vast range of industries that require your expertise.

How well paid you are as a marketer will likely depend on a range of factors such as the organisation you’re working for, the sector you’re working for, the type of marketing you are a specialist in and what level of experience and therefore level of job you have (entry-level vs a more senior position). However as a general rule due to the high demand for the skillset, marketing is usually pretty well paid particularly when compared with some other industries.

The average salary for a marketer in the ul is around £34,450 a year. Entry level jobs in marketing can earn you anywhere from £21000- £25000 per annum, meaning you’ll be in a great position in terms of earnings from the off. Once you’ve worked your way up the ladder or if you’ve already got some prior experience, senior marketers can earn up to £50,000 a year!

As a Digital marketer, you aren’t confined to a particular industry, unlike alternative career choices. Since digital marketers have a wide range of options to choose from, you can work for the company and industry that matches your preferences.

While it’s certainly not the hardest subject to study, you shouldn’t expect a marketing course to be an easy ride either. Marketing is best suited to more outgoing people who are natural leaders and skilled in the art of persuasion. That’s not to say that anyone can’t become a skilled marketer but as it involves lots of fast, strategic thinking, it can be hard work to study marketing, particularly if undertaking a part-time course and balancing studying theory alongside the practical experience of a job. 

Marketing can be among the most difficult professional qualifications in terms of the range of knowledge and skills to master, from data collection and analysis, to learning how to develop effective communication and marketing strategies. A marketing career can be hard not only because of all the theoretical knowledge there is to learn, but also because the industry is so changeable in terms of developments in technology, it’s not enough just to study once and it is a career that necessitates continuous development.

To be a successful marketer you need to be passionate about the industry and learn to balance hard work and enjoyment. How hard you find marketing will also obviously depend on you as a person and your individual skillset and the level at which you study it. It’s important not to be put off by worry over difficulty, because if you’re passionate enough, you’re capable of anything! It’s definitely worth the hard work in the long run as Marketing provides amazing job opportunities and limitless potential in terms of branching off into starting your own business or providing freelance training.