Cheaper courses aren’t as experienced or specialised they might not give you the most up to date knowledge in the field:
As we know, marketing and management are both fast-paced industries, the theories and practices of which change quickly. Professionals need to stay up to date to stay ahead of competition.
Continuous learning and development to ensure your knowledge stays up to date with the industry is important in any field, but perhaps none more so than marketing and management where consumer and employee trends respectively, change so fast you can essentially be left unable to properly carry out your role unless you engage in learning to ensure you have the most relevant knowledge.
Having the proper knowledge and professional capabilities to carry out your role is vital to continued success and it’s your job to stay on top of and replenish your skills and knowledge throughout your career through additional learning.
For additional learning to have an impact it also needs to be continuous. Truly successful professional learning is sustained and focussed on your individual needs so you can improve in areas you’re less confident in.
Because less expensive providers usually do not have as much experience of delivering professional qualifications and may not be specialists in purely marketing and or management, (often spreading themselves too thin by teaching multiple subjects) they may not actually cover the most important and up to date marketing or management knowledge.
More expensive providers, particularly those accredited by prestigious organisations like the Chartered Insitute of Marketing and Chartered Management Institute, have usually consulted with industry professionals and experts to create the best possible training solutions, incorporating the very latest in industry thinking so you can rest assured you’re getting the latest thinking and you’re not going to fall behind.
If you don’t actually get taught the up-to-date skills and knowledge currently most desired by employers because you’ve gone with a substandard product, where does that leave you in five or even ten years? Probably still stuck in the same role you might not want, making the same mistakes due to outdated methodologies and way behind the competition in your field.
In contrast, for a little bit extra, a higher quality provider will not only give you the latest skills to set you ahead of the rest, but also provide a qualification that’s more tailored to you and the areas you feel you most need to work on, often allowing you to pick and choose from a variety of modules or even whole courses so you could choose to specialise in a particular area of marketing e.g. search for example, playing to your strengths.