If you’re thinking of entering digital marketing, it’s important to understand what a digital marketer actually does. Marketing is a very varied field and digital marketers will complete a range of tasks daily.
Typical tasks for a digital marketer will include sending emails, attending meetings, and creating content, monitoring marketing strategies, and analyzing data.
However what a digital marketer actually does on a daily basis can depend greatly on the organization and the product or service that they market.
Also, digital marketers can perform different duties in different areas depending on their specialization, for instance, they might specialize in search engine optimization or content creation and do a lot more in those areas.
In general, digital marketers are responsible for understanding their target audience and finding effective ways to reach them through digital platforms such as social media, emails, advertisements, or podcasts, and then using analytics tools to gather data on campaign performance in order to improve it.
Thus, digital marketers aim to build awareness about the products and services of their organizations. Digital marketers design campaigns that engage their target audiences, drive traffic to their websites, and convert potential customers into paying customers through the use of marketing strategies.
A digital marketer might perform tasks including:
- Checking and responding to emails: Checking and responding to emails is a basic yet important task. Emails help marketers communicate with customers, respond to requests, and troubleshoot campaign issues.
- Developing effective marketing campaign strategies/ Improving exisiting strategies: A digital marketer develops effective marketing campaign strategies that are consistent with the needs, behaviors, and online habits of their target audience based on existing engagement or conversion rate data and market research.
- Creating campaign content: Creating engaging relevant campaign content for their target audience is the foundation of any successful marketers skillset. The process involves writing, editing, and producing original content for social media, email, podcast episodes, and ads that conveys a clear message.
- Implementing campaign content: digital marketers are also responsible for implementing this content effectively for example building Facebook ads, scheduling social media posts, or designing email campaigns.
- Improving search engine optimization: In addition to campaign strategy, content, and performance analysis, a digital marketing manager might also spend part of their day improving the company’s search engine optimization (improving a website’s organic search ranking or visibility on search engines like Google).
- Analyzing campaign performance: Once a campaign is running, a digital marketer analyzes how the campaign content is performing by looking at data, i.e. using tools like Google Analytics to study engagement rates, website traffic, views, clicks, “likes,” or shares and understand what is working and what’s not.
- Collaborating with others: Digital marketers frequently collaborate with others to implement marketing strategies. They will often meet with colleagues, company executives, or clients. They use this time to develop marketing strategies, delegate tasks, review campaign performance, and outline opportunities for improvement.