How can professional marketing qualifications help to build a high performing marketing team?

As we’ve outlined in other posts around how to foster a high performing mindset in a marketing team, there are a number of very effective ways of achieving this goal.

A high performing marketing team is crucial for any organisation’s success in today’s competitive business landscape. One way to ensure that your marketing team is equipped with the necessary skills and knowledge is through the acquisition of professional marketing qualifications.

In this blog post, we will explore how professional marketing qualifications can help build a high performing marketing team.

We will explain what qualifications can provide to individuals and outline five ways being professionally qualified can benefit marketing professionals and their organisations.

What can qualifications provide to aspirational marketing professionals?

Professional marketing qualifications offer aspirational marketers a structured and comprehensive approach to learning and applying the most relevant and up-to-date marketing skills and knowledge. 

Qualifications from bodies such as The Chartered Institute of Marketing and the Digital Marketing Institute are designed to cover various aspects of marketing, such as strategy, digital marketing, analytics for a reason. To help marketers be better marketers. 

Obtaining a marketing qualification helps marketers enhance their expertise, stay current with industry trends, and validate their skills in the eyes of employers and peers.

Five ways professional marketing qualifications can benefit marketing professionals and improve teams and their organisations

1. Increased competence and confidence

By obtaining a professional marketing qualification, marketers demonstrate their commitment to their career and their competence in the field. Structured progressive  learning lays a foundation for an entire career.

Greater understanding and application of essential marketing principles leads to increased competence which in turn fosters greater confidence. 

Confidence is critical to making better decisions and elevating performance. And this process is magnified when teams of marketing colleagues share the learning journey together. The organisation benefits when teams apply what they learn to their own marketing strategy and tactics.

2. Enhanced credibility

Having a professional marketing qualification adds credibility to a marketer’s profile. 

Most other disciplines require professional qualification but many marketers get their big breakthrough experience. The 1% who rise to more senior positions working on trusted brands are most likely to have invested in themselves by securing a CIM qualification.

Whether you’re studying or have graduated, a commitment to studying inevitably leads to new job opportunities, promotions, and recognition within the organisation. 

3. Staying up-to-date with industry trends

Professional marketing qualifications ensure that marketing professionals stay up-to-date with the latest industry trends, techniques, and best practices. 

Marketing is a career path unlike any other because, although the strategic fundamentals remain the same, options on tactical implementation are constantly evolving. 

Studying for qualifications means you develop a critical “always learning” mindset whilst also firmly grasping core principles. 

4. Greater collaboration and networking

Pursuing a professional marketing qualification often involves joining a network of like-minded professionals in a learning cohort, which can lead to valuable connections and the opportunity to collaborate and learn from others in the field. 

This networking can be instrumental in helping your team establish their own network of peers and connections that they can leverage over time for ideas, consulting or bought in solutions.

5. Improved organisational performance

The real benefit of team members obtaining CIM and DIM qualifications to organisations is when they deploy their learning on marketing their organisations.

This results in clearer thinking, improved marketing strategies, better-targeted campaigns, and a more data-driven approach to decision-making, all contribute to a high performing marketing team and a more successful organisation.


Professional marketing qualifications play a vital role in raising standards and building high performing marketing teams. 

By increasing competence and confidence, enhancing credibility, staying current with industry trends, fostering collaboration and networking, and improving organisational performance, CIM and DMI marketing qualifications can help marketing professionals, teams and their organisations develop.

Investing in professional marketing qualifications is an investment in the future success of your marketing team and, ultimately, your organisation.

Do you have members of your team that would benefit from working towards professionally recognised marketing qualifications together?

Much of our work involves bringing teams together to work more creatively and more effectively. 

Get in touch to find out more.  

While you’re here, take a look at the MMC Learning Team Training Hub where you can access expert blog posts.

Learn how MMC Learning helps marketing teams like yours and upskill your marketing team here.

Get your entire team CIM qualified together here.

Transform your team into Certified Digital Marketing Specialists here.