Join Free AI Webinar
Webinar Masterclass on AI Tools Future of Marketing

How can professional marketing qualifications help to build a high performing marketing team?

As we’ve outlined in other posts around how to foster a high performing mindset in a marketing team, there are a number of very effective ways of achieving this goal.

A high performing marketing team is crucial for any organisation’s success in today’s competitive business landscape. One way to ensure that your marketing team is equipped with the necessary skills and knowledge is through the acquisition of professional marketing qualifications.

In this blog post, we will explore how professional marketing qualifications can help build a high performing marketing team.

We will explain what qualifications can provide to individuals and outline five ways being professionally qualified can benefit marketing professionals and their organisations.

What can qualifications provide to aspirational marketing professionals?

Professional marketing qualifications offer aspirational marketers a structured and comprehensive approach to learning and applying the most relevant and up-to-date marketing skills and knowledge. 

Qualifications from bodies such as The Chartered Institute of Marketing and the Digital Marketing Institute are designed to cover various aspects of marketing, such as strategy, digital marketing, analytics for a reason. To help marketers be better marketers. 

Obtaining a marketing qualification helps marketers enhance their expertise, stay current with industry trends, and validate their skills in the eyes of employers and peers.

Five ways professional marketing qualifications can benefit marketing professionals and improve teams and their organisations

1. Increased competence and confidence

By obtaining a professional marketing qualification, marketers demonstrate their commitment to their career and their competence in the field. Structured progressive  learning lays a foundation for an entire career.

Greater understanding and application of essential marketing principles leads to increased competence which in turn fosters greater confidence. 

Confidence is critical to making better decisions and elevating performance. And this process is magnified when teams of marketing colleagues share the learning journey together. The organisation benefits when teams apply what they learn to their own marketing strategy and tactics.

2. Enhanced credibility

Having a professional marketing qualification adds credibility to a marketer’s profile. 

Most other disciplines require professional qualification but many marketers get their big breakthrough experience. The 1% who rise to more senior positions working on trusted brands are most likely to have invested in themselves by securing a CIM qualification.

Whether you’re studying or have graduated, a commitment to studying inevitably leads to new job opportunities, promotions, and recognition within the organisation. 

3. Staying up-to-date with industry trends

Professional marketing qualifications ensure that marketing professionals stay up-to-date with the latest industry trends, techniques, and best practices. 

Marketing is a career path unlike any other because, although the strategic fundamentals remain the same, options on tactical implementation are constantly evolving. 

Studying for qualifications means you develop a critical “always learning” mindset whilst also firmly grasping core principles.