How to get your Marketing Team Thinking and Acting more Strategically
In our recent protecting your Marketing career from the onset of AI post we talked about how creativity and strategy are two of the key ways to protect and preserve your marketing career from rising automation.
With modern marketing departments requiring specialists with a broad understanding of core marketing principles (T shaped marketer), how can a Head of Marketing foster a team capable of thinking more strategically and adding greater value to the organisation?
We’ve taken the points from our how to improve the perception of marketing in your business to create practical actions for you, the team leader to implement across your team.
Recommended Reading
- Why investing in your marketing team is the best investment you can make it – and seven ways to do it!
- How to improve the perception of Marketing in your business – and perception of you as a Pivotal Marketer
- How to motivate your employees in five different ways
- More on upskilling digital & marketing teams
- Leading with confidence and inspiring those around you