What are the Positive Benefits of Creating a Content Marketing Strategy on an Organisation’s Marketing? Marketing is about growth. And content marketing is about creating customer focused assets and material that help guide their decision making and ultimately encourage them to choose you. There are also a wide range of benefits that creating a consistent [.....]
Dave Chaffey on Aligning Content with Customer Journey, Personalisation and Measuring Content Marketing This outtake focused on content marketing trends 2022 is taken from a live webinar earlier in 2022 recorded exclusively with Dave Chaffey, the UK’s leading digital marketing expert and tutor on MMC Learning’s MSc in Digital Marketing. In this video Dave talks [.....]
Three Steps to Creating Better, More Engaging Marketing Content Every business under the sun is turning to content to help them attract, engage and convert passing interest into buying conviction. But how do you stand out in an absolute ocean of choice? We recently chatted to Rene about creating engaging content and asked him three [.....]
How technology can transform your Content Marketing activities - more latest insights from Dave Chaffey This outtake focused on content marketing trends 2022 is taken from a live webinar from January 2022 recorded exclusively with Dave Chaffey, the UK’s leading digital marketing expert and tutor on MMC Learning’s MSc in Digital Marketing. In this video [.....]
Why most Marketing Professionals find Content Marketing hard - and three ways to make Content Marketing easier Survey statistics from SmartInsights indicate that around 60% of organisations still don’t have a documented content marketing strategy that drives the marketing activity of their business. Astounding when you consider the huge volume of effort businesses seem [.....]
Content Marketing Trends 2022 with Dave Chaffey This outtake focused on content marketing trends 2022 is taken from a live webinar from January 2022 recorded exclusively with Dave Chaffey, the UK’s leading digital marketing expert and tutor on MMC Learning’s MSc in Digital Marketing. In this exclusive 12 minute extract, Dave sets out [.....]
Time to dig into content and conversion? Our recent masterclass with Dr Dave Chaffey made us realise how important content and conversion is to marketing professionals today. But the rate and pace of change in marketing - and specifically the rise to prominence of good, well targeted content that meets customer needs and motivates them [.....]
How can I make 2022 my best year ever as a Content Marketing professional? Our overarching theme for 2022 is “content and conversion” as it is clear that content is going to be the dominant marketing practice being deployed. But there is still a huge disconnect with how to do it efficiently and effectively [.....]
How can I improve my content marketing skills? Content marketing is fast becoming the dominant skill required in the modern marketer. Whether it is the written word, video, audio or experiential, the concept of content transcends brand, digital, PR, creative in a way like no other marketing discipline. Being able to craft intelligent, [.....]
The TAPAS Model - Refer to this when writing copy to avoid becoming irrelevant - Watch this podcast by Chris Kent, Lead Copywriter & Author This video podcast gives you in an insight into the TAPAS Model. Why not watch this podcast today to learn about how to identify your target audience all the [.....]
Best Search, Content and Copywriting resources - recommendations from Dr Dave Chaffey, Content Director & Leading Author. The challenge facing every Marketer right now is the overload of learning sources, all talking about different aspects of Digital Marketing. In this short four minute particle, Dr Dave Chaffey gives insight into the useful [.....]
Does your marketing content faithfully reflect your brand and build trust? Listen in on seven minutes of highlights from a session discussing tone in content and the dos and don'ts of becoming a thought leader. Do you face these challenges in your business? Yeah, I think that just [.....]
