The TAPAS Model - Refer to this when writing copy to avoid becoming irrelevant - Watch this podcast by Chris Kent, Lead Copywriter & Author This video podcast gives you in an insight into the TAPAS Model. Why not watch this podcast today to learn about how to identify your target audience all the [.....]
Best Search, Content and Copywriting resources - recommendations from Dr Dave Chaffey, Content Director & Leading Author. The challenge facing every Marketer right now is the overload of learning sources, all talking about different aspects of Digital Marketing. In this short four minute particle, Dr Dave Chaffey gives insight into the useful [.....]
Does your marketing content faithfully reflect your brand and build trust? Listen in on seven minutes of highlights from a session discussing tone in content and the dos and don'ts of becoming a thought leader. Do you face these challenges in your business? Yeah, I think that just [.....]
The challenge of creating content, which has to be ‘Great’, ‘Remarkable’, ‘Awesome’, ‘Epic’ Taken from Geraint Holliman in conversation talking about content marketing. One of the things that I just want to (kind of) bring up at this point, is this slide from week one slide decks. I can't remember [.....]
Learn how to craft irresistible offers that generate more qualified leads - Watch this podcast by Chris Kent, Lead Copywriter & Author This short five minute video podcast gives you in an insight into crafting the "Irresistible Offer". It covers the importance of building the offer around needs and obstacles, testing and maximising FOMO. [.....]
Why content marketing is so important in sales; content based on understanding customer buying signals This short video podcast (5 minutes) sees Geraint Holliman discussing how content plays a massive role in helping move customers towards purchase. Watching this video will ensure you help you see where marketing content can [.....]
Digital & Content Marketing Success Story Interview with Angelica (watch video part V) From ZERO to 90k followers in 3 months - What types of content works and scheduling Read key points and video transcript Angelica says that viral music in the background facilitates the video becoming [.....]
Digital & Content Marketing Success Story Interview with Angelica (watch video part IV) From ZERO to 90k followers in 3 months - Content ideas & frequency Read key points and video transcript Angelica’s first video that hit the 10,000 views milestone was a video of her editing [.....]
Digital & Content Marketing Success Story Interview with Angelica (watch video part III) From ZERO to 90k followers in 3 months - ATTRACT and ENGAGE in 15 seconds Read key points and video transcript Nowadays, it seems as though social media success is evaluated from the follower [.....]
Digital & Content Marketing Success Story Interview with Angelica (watch video part II) Target audience and metrics - From ZERO to 90k followers in 3 months Read key points and video transcript Angelica found a gap in the Italian market and figured that it would be a great idea [.....]
Digital & Content Marketing Success Story Interview with Angelica (watch video part I) Introduction to the journey to get from ZERO to 90k followers in 3 months The social media platform TikTok has gained unprecedented traction during this lockdown season. This new phenomenon has seen millions of users from all over the globe [.....]
Book recommendations for Copywriting - improve your knowledge and skills from the leaders in this field. Asking Chris Kent, what books he recommends on Copywriting Well, obviously I'm going to say there's a chapter in my book about copywriting, so that's one place to start, but there are [.....]
