What are the Best Content Marketing Management Tools in 2022? There are numerous challenges in ensuring your content marketing efforts add value to your audience and move your organisation towards achieving its goals. For many marketers, the biggest challenges don’t necessarily lie in the strategy, the pillars or creating the content. They lie in [.....]
Five Ways to Make your Content Marketing Implementation More Accountable Designing and implementing a content marketing strategy is one of the most challenging but rewarding activities professional marketers can undertake. Challenging because despite there being so much online advice, quick start guides and shortcuts, getting your positioning right and consistently delivering it in a way [.....]
What are the most common Content Marketing challenges and can you resolve them? Content marketing is everywhere and using thoughtful, helpful and inspiring content to help customers solve problems and achieve transformation is becoming the number one to build a viable, long-term business. However, creating engaging content that helps expand your customer base isn’t [.....]
How building a Story Brand can help take your Content Marketing and business growth to a higher level We identified Building a Story Brand by Donald Miller as one of our top content marketing books for marketers in a recent blog post. It’s a strategy that we’ve been exploring in our own marketing and [.....]
What are the Positive Benefits of Creating a Content Marketing Strategy for a Marketing Professional? We’ve talked previously about how creating a content strategy has an impact on an organisation. But what about you as the marketer? In lots of businesses, lone marketers struggle to get heard and fight against negative perceptions about marketing. [.....]
How to make Content Marketing easier - The Content Marketing engine checklist As part of his involvement in our latest content marketing masterclass, we asked Geraint to outline his 12-step content marketing engine - a set of core steps to producing an efficient and effective content marketing strategy designed to deliver results. [.....]
Seven ways to significantly improve your Content Marketing skills In this post, we’ve updated an earlier four point post on how to improve content marketing skills, strategy, writing and creation with more tips. Make sure to check out our other content marketing posts (see footer of post) and our on-demand content marketing training. [.....]
Why does most Content Marketing miss the mark and not be used? | Strategies to make Content Marketing easier and more effective It’s widely understood that 90% of all marketing content has next to no impact on the markets it has been designed for (source American Marketing Association and others). This means, of the minority [.....]
What are the best Content Marketing Books available? A list of nine essential Content Marketing books to help Marketers Create Content Marketing with content that engages target audiences has fast become one of the dominant marketing strategies in the 2020’s. Many marketers will argue they have been doing it for decades - Seth Godin [.....]
What are the Positive Benefits of Creating a Content Marketing Strategy on an Organisation’s Marketing? Marketing is about growth. And content marketing is about creating customer focused assets and material that help guide their decision making and ultimately encourage them to choose you. There are also a wide range of benefits that creating a consistent [.....]
Dave Chaffey on Aligning Content with Customer Journey, Personalisation and Measuring Content Marketing This outtake focused on content marketing trends 2022 is taken from a live webinar earlier in 2022 recorded exclusively with Dave Chaffey, the UK’s leading digital marketing expert and tutor on MMC Learning’s MSc in Digital Marketing. In this video Dave talks [.....]
Three Steps to Creating Better, More Engaging Marketing Content Every business under the sun is turning to content to help them attract, engage and convert passing interest into buying conviction. But how do you stand out in an absolute ocean of choice? We recently chatted to Rene about creating engaging content and asked him three [.....]
