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Best Web Analytics Tools – quick insight by Andrew Hood 

2021-12-24T18:02:20+00:00Conversion (Website)|

Best Web Analytics Tools - quick insight by Andrew Hood  The web analytics market The web analytics market has pretty much consolidated into being Google and Adobe. If you look at it in terms of market share, obviously Google has a free tool so it dominates. Adobe wouldn't certainly be an [.....]

Avoid this analytics interpretation mistake, otherwise, it will cost you

2021-12-24T18:04:13+00:00Conversion (Analytics), Conversion (Website)|

Avoid this analytics interpretation mistake, otherwise, it will cost you. Which metrics are you looking at? visitors, time on page... I think none of these metrics are wrong, but some of these metrics are very prone to being misinterpreted. So for example, we take metrics like number of visitors to the [.....]

Overwhelmed with Google Analytics data? Quick advice, check your VQVC before anything else.

2021-12-24T18:04:46+00:00Conversion (Analytics), Conversion (Website)|

Overwhelmed with Google Analytics data? Quick advice, check your VQVC before anything else. What is VQVC? Most people use Google analytics, most businesses. So improving your skills in that area is key. One of the techniques we look at on the MSc in Digital Marketing and the CIM Diploma in Digital [.....]

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