Why and how the SWOT analysis is still an essential marketing effectiveness tool for modern marketers

2021-09-23T14:12:29+00:00Marketing Models|

Why and how the SWOT analysis is still an essential marketing effectiveness tool for modern marketers The humble SWOT analysis has been a mainstay of the marketing planning process since it was first introduced in the 1960s by Albert Humphrey at the Stanford Research Institute. Humphrey and his research team conceived the SWOT [.....]