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What are the best Content Marketing Books available? A list of nine essential Content Marketing books to help Marketers Create Content

2022-06-21T22:07:16+00:00Conversion (Content Marketing), Personal Goals Setting, Positioning (Career Planning), Top Reading and Resources|

What are the best Content Marketing Books available? A list of nine essential Content Marketing books to help Marketers Create Content Marketing with content that engages target audiences has fast become one of the dominant marketing strategies in the 2020’s. Many marketers will argue they have been doing it for decades - Seth Godin [.....]

How do I prepare for my next Marketing Manager job interview: Tips and Strategies on Getting Hired

2022-06-18T09:09:22+00:00Positioning (Career Planning)|

How do I prepare for my next Marketing Manager job interview: Tips and Strategies on Getting Hired Whether you’ve already been a marketing manager in another organisation, or you’re looking to move up the ranks, interviewing for a marketing manager position can be demanding. Being well prepared to give the best possible impression is one [.....]

What are the differences between using a marketing agency and building your own in-house marketing team?

2022-06-14T11:54:59+00:00Planning Campaigns, Positioning (Career Planning)|

What are the differences between using a Marketing Agency and building your own In-house Marketing Team? When it comes to marketing your business, there are two very different ways to organise your marketing resources. Each offers different benefits and challenges. If you are currently musing over whether to invest in your own team or [.....]

Five Ways to Improve Your Marketing Teams’ Performance and Efficiency

2022-06-09T14:43:50+00:00Positioning (Career Planning), Positioning (Consultant)|

If your e-commerce site is focused more on getting “the sale” than capturing valuable lead data, you’re limiting the power of your online store to grow sales over time through long-term lead follow-up and nurturing. Register for our free webinar and dive into tactics, tips and strategies for attracting more leads, capturing leads and selling more.

Eight Benefits of Starting Your Chartered Institute of Marketing Course with MMC Learning in Summer (2022)

2022-06-11T01:04:54+00:00Marketing Qualifications FAQs, Positioning (Career Planning)|

Download a detailed module guide & see payment plan, funding options Start learning from CIM qualification video lessons (no payment required) Option to have a Discovery call / CV review with Course Director We will NOT spam you and it is easy for you to opt-out at any time. [.....]

Important steps on how to prepare for a performance appraisal review

2022-06-04T16:12:20+00:00Management and Leadership, Positioning (Career Planning)|

Important steps on how to prepare for a performance appraisal review Performance appraisals or personal development reviews can be met with dread or nervousness by employees - but they’re not something to worry about. Performance reviews are designed to take place to recognise employees achievements and enable development and improvement, rather than to criticise or [.....]

12 Ways to Dramatically Improve your Marketing Career Prospects

2022-05-25T10:25:51+00:00Positioning (Career Planning)|

12 Ways to Dramatically Improve your Marketing Career Prospects In a previous post we discussed seven ways to break into marketing and position yourself to secure your first marketing role. In this post, we’ve updated our advice on six ways to dramatically improve your marketing career prospects by bumping up to TWELVE! Whatever level you’re [.....]

Is Mark Ritson right in his stance on Strategic Marketing and Strategic Marketers?

2022-06-04T14:17:35+00:00Positioning (Career Planning)|

Is Mark Ritson right in his stance on Strategic Marketing and Strategic Marketers? At MMC Learning, we like a lot of what Professor Mark Ritson has to say when he talks about the state of modern marketing. Whether he’s discussing the ten biggest myths of marketing, the ten most overused marketing models or waxing [.....]

How to protect your Marketing career against the threat of automation and AI

2022-05-22T22:51:55+00:00Positioning (Career Planning)|

How to protect your Marketing career against the threat of automation and AI Developments in marketing software have taken place at a breathtaking rate, making many aspects of the marketing and creative function not just easier, but borderline obsolete. The divergence into content by all specialists in the marketing field has meant many [.....]

How to improve the perception of Marketing in your business – and perception of you as a Pivotal Marketer

2022-05-22T22:53:31+00:00Positioning (Career Planning)|

How to improve the perception of Marketing in your business - and perception of you as a Pivotal Marketer Essential advice for aspiring Marketing Managers and Directors In one of our previous posts, we talked about The six key skills every modern marketer needs to master to be successful in 2022. Many [.....]

The Six Key Skills every Modern Marketer needs to Master, to be Successful in 2022

2022-06-04T14:20:41+00:00Positioning (Career Planning)|

The Six Key Skills every Modern Marketer needs to Master, to be Successful in 2022 Achieving cut-though in 2022 is harder than at any other point in human history. There is a bewildering amount of choice available to consumers in terms of the products and services that can provide them with what they [.....]

Why investing in your marketing team is the best investment you can make – and seven ways to do it!

2022-06-04T14:21:09+00:00Positioning (Career Planning)|

Why investing in your marketing team is the best investment you can make - and seven ways to do it! Any leader in any organisation with more than a dozen or so employees will need to make some difficult decisions, especially involving where they should invest time and resources. Investing in your people can [.....]

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