Answering frequently asked questions about content marketing This outtake focused on content marketing strategy - answering frequently asked questions about content marketing and is taken from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Geraint Holliman, marketing consultant, MSc in Digital Marketing trainer and published author and MMC’s Rene [.....]
Making your marketing content more meaningful to customers (storytelling and more) This outtake focused on content marketing strategy - focusing on content models, storytelling and offering some great examples and is taken from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Geraint Holliman, marketing consultant, MSc in Digital Marketing [.....]
Balancing effective Content Marketing with sales objectives This outtake focused on content marketing strategy - balancing effective content marketing with sales objectives and is taken from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Geraint Holliman, marketing consultant, MSc in Digital Marketing trainer and published author and [.....]
Understanding what Content Marketing is really about and managing the “bargain” of insight for contact details This outtake focused on content marketing strategy - plans, pillars and expanding the narrative to ensure greater success with content is taken from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Geraint [.....]
How content plans, core pillars, key topics and elevating your narrative all drive successful content Marketing This outtake focused on content marketing strategy - plans, pillars and expanding the narrative to ensure greater success with content is taken from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Geraint Holliman, [.....]
Rethinking content marketing strategy and looking at ways to achieve a return from content marketing initiatives This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Geraint Holliman, marketing consultant, MSc in Digital Marketing trainer and published author and MMC’s Rene Power discussing how marketing ROI doesn’t [.....]
Making business strategy simple, reducing the planning gap and using product extension to open up new markets This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Angela Hatton, marketing consultant, trainer and published author and MMC’s Rene Power discussing business strategy being quite simple (three key [.....]
How to make SWOT analysis better and segment markets and customers much more effectively This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Angela Hatton, marketing consultant, trainer and published author and MMC’s Rene Power discussing The Product Manager’s Toolkit, how to produce effective SWOT [.....]
How to stay on top of market changes, look for opportunities and build competitive advantage This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Angela Hatton, marketing consultant, trainer and published author and MMC’s Rene Power discussing looking at market changes to find opportunities, communicating the [.....]
Talking markets not marketing: How Marketers can add value to their organisations and not end up like Blockbuster or Kodak This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Angela Hatton, marketing consultant, trainer and published author and MMC’s [.....]
Moving the perception of marketing from cost to value This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Angela Hatton, marketing consultant, trainer and published author and MMC’s Rene Power discussing how marketing has changed, marketing for sales vs [.....]
Attuning your marketing to your audience - tone, privacy and the rise of audio post pandemic This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how to get [.....]
