Moving the perception of marketing from cost to value This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Angela Hatton, marketing consultant, trainer and published author and MMC’s Rene Power discussing how marketing has changed, marketing for sales vs [.....]
Attuning your marketing to your audience - tone, privacy and the rise of audio post pandemic This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how to get [.....]
Pandemic winners and losers and what post-pandemic marketing looks like This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how sales and marketing can practically work together to [.....]
How to succeed in getting sales and marketing to work harmoniously This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how sales and marketing can practically work together [.....]
Presenting marketing effectively to the C-suite This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how to really present marketing in a way that helps business growth and [.....]
Perfect Personas Personas are a great way to get an idea of your customers/audience. Creating personas will help you in understanding your user’s needs, experiences, behaviours and goals, therefore, they are very useful to use when creating objectives as you can see where your service is lacking. In order to create a good persona, [.....]
What do we mean when we talk about digital (marketing) strategy? This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing digital marketing strategy, what it is, what it [.....]
Breaking down strategy KPIs to ensure strategy is effective and works This final out take from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power covers key performance indicators for strategy and the three things [.....]
Getting creative with strategy and understanding the key elements This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power discussing why strategy is creative, the House of Strategy model, the differences [.....]
The difference between strategy and strategic plans (and the impact on marketing) This out take from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power cover the differences in strategy and strategy plans and [.....]
Defining strategy and ensuring it is consistently implemented This out take from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power covers why clear strategy needs to be implemented consistently for it to work [.....]
The strength of your business depends on many things. But, among the most important components of growing your business is getting new customers. So, when potential buyers come to your website, it is important that you are driving them to a page where the message draws them in and has a specific call to action that gets them to give you their information. Calls to action can be anything from requesting more information about your business to signing up for your weekly newsletter.
