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Making business strategy simple, reducing the planning gap and using product extension to open up new markets

2021-12-12T17:38:53+00:00Digital Marketing Planning & Strategy|

Making business strategy simple, reducing the planning gap and using product extension to open up new markets This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Angela Hatton, marketing consultant, trainer and published author and MMC’s Rene Power discussing business strategy being quite simple (three key [.....]

How to make SWOT analysis better and segment markets and customers much more effectively

2021-12-12T17:38:44+00:00Digital Marketing Planning & Strategy|

How to make SWOT analysis better and segment markets and customers much more effectively This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Angela Hatton, marketing consultant, trainer and published author and MMC’s Rene Power discussing The Product Manager’s Toolkit, how to produce effective SWOT [.....]

How to stay on top of market changes, look for opportunities and build competitive advantage

2021-12-12T17:38:49+00:00Digital Marketing Planning & Strategy|

How to stay on top of market changes, look for opportunities and build competitive advantage This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook sees Angela Hatton, marketing consultant, trainer and published author and MMC’s Rene Power discussing looking at market changes to find opportunities, communicating the [.....]

Talking markets not marketing: How Marketers can add value to their organisations and not end up like Blockbuster or Kodak

2021-12-12T17:39:44+00:00Digital Marketing Planning & Strategy|

Talking markets not marketing: How Marketers can add value to their organisations and not end up like Blockbuster or Kodak This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Angela Hatton, marketing consultant, trainer and published author and MMC’s [.....]

Moving the perception of marketing from cost to value

2021-12-12T17:39:47+00:00Digital Marketing Planning & Strategy|

Moving the perception of marketing from cost to value This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Angela Hatton, marketing consultant, trainer and published author and MMC’s Rene Power discussing how marketing has changed, marketing for sales vs [.....]

Attuning your marketing to your audience – tone, privacy and the rise of audio post pandemic

2021-09-30T14:09:21+00:00Digital Marketing Planning & Strategy|

Attuning your marketing to your audience - tone, privacy and the rise of audio post pandemic This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how to get [.....]

Pandemic winners and losers and what post-pandemic marketing looks like

2021-09-23T16:40:27+00:00Digital Marketing Planning & Strategy|

Pandemic winners and losers and what post-pandemic marketing looks like This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how sales and marketing can practically work together to [.....]

How to succeed in getting sales and marketing to work harmoniously

2021-09-16T09:44:51+00:00Digital Marketing Planning & Strategy|

How to succeed in getting sales and marketing to work harmoniously This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how sales and marketing can practically work together [.....]

Presenting marketing effectively to the C-suite

2021-12-12T17:39:42+00:00Digital Marketing Planning & Strategy|

Presenting marketing effectively to the C-suite This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing how to really present marketing in a way that helps business growth and [.....]

What do we mean when we talk about digital (marketing) strategy?

2021-09-02T11:15:34+00:00Digital Marketing Planning & Strategy|

What do we mean when we talk about digital (marketing) strategy? This outtake is from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Berry, marketing trainer and consultant and MMC’s Rene Power discussing digital marketing strategy, what it is, what it [.....]

Breaking down strategy KPIs to ensure strategy is effective and works

2021-08-20T10:38:14+00:00Digital Marketing Planning & Strategy|

Breaking down strategy KPIs to ensure strategy is effective and works This final out take from an hour of discussion recorded exclusively for our Pivotal Marketer Community on Facebook (where the full recording is available) sees Mike Baxter strategy expert and MMC’s Rene Power covers key performance indicators for strategy and the three things [.....]

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